Armada Brands builds direct-to-consumer (DTC) brands for the Philippines. Our goal is to create the most popular consumer brands of tomorrow. We focus on the categories i) bags & travel and ii) food supplements. We develop new products addressing underserved consumer demands and launch them under new, proprietary brands. We follow a digital-first and DTC-centric approach with an omni-channel trajectory.

We are a start-up company that raised funding from investors including reputable venture capital firms as well as business angels from the Philippines and across Southeast Asia. We currently run a portfolio of two brands and are building multiple new brands for launch in the coming months. We are a group of ecommerce enthusiasts with a lot of excitement for DTC, digital marketing, and consumer brands.

We are looking for a Marketing Manager to help us build creative and engaging marketing plans for our portfolio brands. The ideal candidate will share our excitement for DTC and be able to use digital marketing to create buzz for our brands.

Role

• Develop the marketing plans for our portfolio brands across all stores, media, and channels
• Develop the social media calendars (Facebook, Instagram and TikTok)
• Lead the conceptualization of high-performing DTC ads (video, ugc, static, etc)
• Produce captivating copy and written content (ad captions, headlines, seo content, email, etc)
• Generate and execute new creative ideas for ads, posts, reels, campaigns, store fronts, PR, etc
• Develop and execute other marketing workstreams: email, influencer, product launches, etc
• Accomplish targets in terms of organic traffic growth, social media growth, ad metrics and more
• Own end-to-end process: idea, execution, analytics
• Lead the marketing team (social media, video ads, email mktg, etc)
• Work in a structured and methodological way and build playbook for digital marketing

Background

• University degree
• Experience in digital marketing (5 years minimum)
• Experience with marketing for ecommerce brands
• Strong track record in terms of brand following and growth
• Talent in creative thinking, idea generation
• Talent in understanding customer needs and crafting captivating marketing communications
• Eye for appealing storefront design
• Mastery of marketing channels such as Facebook, Instagram, TikTok, Email, and more
• Strong work-ethics, independence, self-starting mindset, and hands-on mentality
• Methodological approach, structured thinking, and clear communication

Benefits

• Competitive salary
• Direct impact
• Growth opportunities in high growth startup
• Hybrid setup (Office in Makati: 2 days per week; work from home: 3 days)
• Extra leave days
• HMO coverage

If you are interested, please get in touch at james.fernando@armada-brands.com. If you have any questions, please do not hesitate to reach out to us. We are looking forward to meeting you.