Armada Brands builds direct-to-consumer (DTC) brands for the Philippines. Our goal is to create the most popular and exciting consumer brands in the nutrition space. We formulate new products in the food supplement vertical as well as more broadly in the food & beverage market, addressing underserved consumer demands. We launch the products under new, proprietary brands. We follow a digital-first and DTC-centric approach with an omni-channel trajectory.

We are a start-up company that raised funding from investors including reputable venture capital firms as well as business angels from the Philippines and across Southeast Asia. We currently run a portfolio of two brands and are building multiple new brands for launch in the coming months. We are a group of ecommerce enthusiasts with a lot of excitement for DTC, digital marketing, and consumer brands.

We are looking for an Email Marketing Associate / Lead to further grow our portfolio brands. This is a critical role for someone passionate about DTC and ecommerce, with expertise in creating compelling email campaigns that drive engagement, conversions, and customer loyalty. The ideal candidate is creative, detail-oriented, and analytical, with a strong understanding of email marketing strategy and execution.

Role

• Develop and implement email marketing strategies to achieve aggressive GMV & ROAS targets
• Manage and own email marketing metrics such as open rates, click-through rates, and more
• Analyze campaign performance and customer behavior data to inform strategy, identify trends, and implement actionable improvements
• Implement email marketing best practices such as segmentation, personalization, automation, and A/B testing to maximize engagement and conversions
• Create and maintain email marketing reports to monitor performance providing insights to guide data-driven decision-making
• Collaborate with content, design, and performance marketing teams to develop impactful and engaging email templates, copy, and visuals

Background

• Experience (2-3 years) in email marketing within ecommerce and DTC brands
• Experience (2-3 years) in the email marketing platforms such as Klaviyo, Mailchimp, etc
• Strong copywriting skills and an eye for design, with the ability to create on-brand email content
• Experience in CRM management is a plus
• Experience in the nutrition, health and wellness category is a plus
• Excellent command of spoken and written English

Benefits

• Competitive salary
• Direct impact
• Growth opportunities in high growth startup
• Hybrid setup (two days in office in Makati, three days work from home)
• Perks: extra leave days, HMO coverage

If you are interested, please get in touch at james.fernando@armada-brands.com. If you have any questions, please do not hesitate to reach out to us. We are looking forward to meeting you.