Armada Brands builds direct-to-consumer (DTC) brands for the Philippines. Our goal is to create the most popular and exciting consumer brands in the nutrition space. We formulate new products in the food supplement vertical as well as more broadly in the food & beverage market, addressing underserved consumer demands. We launch the products under new, proprietary brands. We follow a digital-first and DTC-centric approach with an omni-channel trajectory.

We are a start-up company that raised funding from investors including reputable venture capital firms as well as business angels from the Philippines and across Southeast Asia. We currently run a portfolio of three brands and are building multiple new brands for launch in the coming months. We are a group of ecommerce enthusiasts with a lot of excitement for DTC, digital marketing, and consumer brands.

We are looking for a Social Media Manager to grow our brands through engaging and high-performing social media content. The ideal candidate is both analytical and creative, capable of developing data-driven strategies while crafting compelling content that resonates with our target audience. This candidate should have a sound understanding of social media algorithms and engagement tactics, paired with the ability to analyze performance metrics and continuously optimize strategy. Strong communication skills are essential, as they will collaborate closely with cross-functional teams and represent the brand’s voice consistently and effectively across all social media interactions.

Role

• Develop a social media strategy aligned with marketing and channel goals
• Generate content ideas and posts optimized for Meta and TikTok
• Build an online community, engaging with comments and posting on relevant Facebook groups
• Host social media campaigns such as giveaways, contests, events, and/or campaigns
• Keep profiles updated, appealing, and attractive to visitors
• Set and monitor targets and make recommendations for improvement
• Collaborate with teams to align content with campaigns and refine it for organic reach
• Stay updated on TikTok and Meta trends to enhance content strategies

Background

• University degree, preferably in marketing, communications, psychology or related fields
• Strong interest in social media formats and trends
• Experience with Facebook and TikTok social media management is a plus
• Interest and knowledge in health and wellness topics
• Excellent command of spoken and written English

Benefits

• Competitive salary
• Direct impact
• Growth opportunities in high growth startup
• Hybrid setup (2-3 days in office in Makati, the rest work from home)
• Perks: extra leave days, HMO coverage

If you are interested, please get in touch at ysabel.dinsay@armada-brands.com. If you have any questions, please do not hesitate to reach out to us. We are looking forward to meeting you.