Armada Brands builds direct-to-consumer (DTC) brands for the Philippines. Our goal is to create the most popular and exciting consumer brands in the nutrition space. We formulate new products in the food supplement vertical as well as more broadly in the food & beverage market, addressing underserved consumer demands. We launch the products under new, proprietary brands. We follow a digital-first and DTC-centric approach with an omni-channel trajectory.

We are a start-up company that raised funding from investors including reputable venture capital firms as well as business angels from the Philippines and across Southeast Asia. We currently run a portfolio of two brands and are building multiple new brands for launch in the coming months. We are a group of ecommerce enthusiasts with a lot of excitement for DTC, digital marketing, and consumer brands.

We are looking for an Influencer Marketing Lead to grow our brands through strategic and creative influencer campaigns. This role will be responsible for identifying and building relationships with content creators, negotiating partnerships, managing activations across platforms, and analyzing campaign performance to ensure measurable impact. The ideal candidate has a deep understanding of social media trends, strong communication skills, and a proven track record of scaling influencer programs that align with brand goals and resonate with target audiences.

Role

• Develop and execute the overall influencer marketing strategy aligned with brand objectives
• Identify and build strong relationships with relevant influencers and creators
• Lead influencer sourcing, outreach, negotiation, and onboarding processes
• Manage campaign planning, briefing, timelines, and content approvals for influencer activations
• Oversee content quality and ensure brand alignment across all influencer deliverables
• Track and analyze campaign performance using KPIs such as engagement, conversions, and ROI
• Collaborate with internal teams to amplify influencer content and optimize results
• Stay updated on influencer trends, platform algorithm changes, and emerging creator talent
• Manage influencer budgets and contracts

Background

• University degree, preferably in marketing, advertising, communications or related fields
• 3 or more years of experience in influencer marketing
• Proven track record of managing influencer campaigns across platforms like Meta and TikTok
• Good network of influencers and creators, with experience negotiating partnerships and contracts
• Strong analytical skills with the ability to interpret data and generate insights
• Excellent command of spoken and written English

Benefits

• Competitive salary
• Direct impact
• Growth opportunities in high growth startup
• Hybrid setup (two days in office in Makati, three days work from home)
• Perks: extra leave days, HMO coverage

If you are interested, please get in touch at ysabel.dinsay@armada-brands.com. If you have any questions, please do not hesitate to reach out to us. We are looking forward to meeting you.