Digital Marketing and Ecommerce Internship (LIA, Praktik, Student Internship)

Astrid Wild

Astrid Wild

Marketing & Communications
Stockholm, Sweden
Posted on Wednesday, October 4, 2023

Digital Marketing and Ecommerce Internship (LIA, Praktik, Student Internship)

Job Description

Are you a student looking to do an internship (LIA/praktik) as a part of your course or take on a new challenge besides your studies?

Astrid Wild is a Nordic outdoor fashion brand focusing on women, launched in late 2019. We are currently experiencing a very positive growth trend backed by the increasing interest in the outdoors and women loving our products. Since we’re a Direct-to-Consumer (DTC) brand selling only via our own e-commerce, being forerunners in digital marketing and content is absolutely essential. And we love it!

Why join us?
You’ll be part of shaping the brand and learning the ins and outs of building an international DTC brand. You’ll work closely with the CMO, Maria Paulsson Rönnbäck - who will let you gain invaluable insights into the company’s brand & marketing setup - and/or CEO, Jemina Pomoell - who will guide you through e-commerce and performance marketing.

Not convinced yet? This is what Theresé Thörne, marketing intern at Astrid Wild Spring 2022, said about her internship.

"My internship here at Astrid Wild has been everything I thought it would be and more. A place where you are allowed to try new things and really feel appreciated for the effort put in, along with such high expertise to learn from - all I can say is that I never wanted these weeks to end!"

What you will do:

Depending on your background, previous experience, and interests, we will design a role for you including some of the responsibilities listed below.

Intern responsibilities:

Social Media & Community

  • Engage with our community on Instagram
  • Create relationships with relevant profiles and maintain relations with ambassadors and customers
  • Research and contact relevant organizations and communities to tap into
  • Management of Social Media accounts including posting AW content, reposting UGC, and replying to comments and DMs.


  • Research trending content across platforms and suggest new content formats
  • Create engaging content for social media (Instagram, Facebook, TikTok)
  • Plan, create & upload content for our Pinterest account including keywords
  • Digital design of assets for social media and website

Influencer Marketing

  • Source and contact potential influencers and partners in the Nordics, Germany, and US

Performance Marketing

  • Launch and manage ads on FB, IG, and Pinterest
  • Analyze social and digital media performance and suggest relevant activities to increase growth

E-commerce Management

  • Day-to-day management and updating of the website
  • Website content creation
  • Analyze website user behavior and functionality and suggest relevant activities to improve conversion

Skills & Requirements

Who we’re looking for:

  • You are absolutely passionate about digital marketing / social media/content/e-commerce! You breathe, eat and dream about it
  • You’re a self-going individual who can structure your own workday
  • Proactive in learning new skills and ways of working
  • Ability to have a creative approach to finding new ways of communication as well as having a creative eye for the visual appeal of the brand identity
  • Strong attention to detail
  • Positive and constructive attitude to tackle also challenging situations
  • You are looking to do a full-time LIA internship OR can work at least 20 hours per week, for a minimum of 3 months, preferably 6-12 months

Required skills:

  • Fluent in English and Swedish. Finnish is a big plus but not a must
  • Excellent copy & storytelling skills being able to create texts in different tones for different readers, always staying on brand
  • Working knowledge of top social media platforms like Facebook, Instagram, and Youtube

Desirable skills:

  • Working knowledge of Meta ads manager, Pinterest ads manager, Tiktok ads manager
  • Working knowledge of Shopify (or similar e-commerce platforms) and Google Analytics.
  • Working knowledge of Klaviyo (or similar email marketing tools)
  • Working knowledge of Slack, Planoly, Canva, Google Docs, Excel, Wix (or similar blog platforms)
  • Experience in photography (shooting & editing). From idea to caption, editing, and distribution with DSLR camera
  • Experience working in Lightroom or Photoshop
  • Search Engine Optimization


  • This is a non-paid internship for students
  • Start at any time. Minimum 3 months (min 15 h/week)

We look forward to hearing from you!

About the company

Astrid Wild is a Nordic outdoor wear brand designed for female shapes. We design & produce outdoor clothing with a great fit and Scandinavian style, delivered Direct to Consumers.

We struggled finding outdoor outfits & felt that existing brands are outdated and not made for women who are interested in fashion. Outdoor clothing has traditionally been designed for men, and then made smaller and colored pink, to fit women. We're about to change this - join us!

Astrid Wild

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