Oslo, Norway · Oslo, Norway


Clothing and Apparel · Commerce and Shopping · Design


1 - 10 employees


Pre Seed

founded in


AWAN (As We Are Now) is a Scandinavian direct-to-consumer brand designing wellness based fashion for women, based on future fabrics, circular principles and a tech enabled business model. Initially launched and funded with crowdfunding campaigns, AWAN quickly became a favorite amongst women not willing to compromise comfort for style and the other way around. Spring 2020 the brand received its first pre-seed investment from early stage VC Antler Stockholm and saw a 300% surge in sales during covid, with increased focus on WFH apparel. In 2021 AWAN started to scale with impressive MoM growth in Norway and Sweden, and is now raising a pre-seed round for further market expansion.

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