Better Choice is a SaaS tool designed for the fashion industry that empowers businesses and consumers to make sustainable choices. By combining behavioral science, legislative insights, and technology, Better Choice simplifies sustainability through its products, Better Choice VERIFY and Better Choice NAVIGATOR. VERIFY helps businesses communicate their sustainability efforts effectively, while NAVIGATOR provides a comprehensive overview of sustainability performance. The company aims to bridge the gap between intention and action in sustainability, addressing the rising consumer demand for transparency in sustainable products. With backing from early-stage VC Antler and experienced investors, Better Choice is positioned to accelerate progress towards a sustainable fashion industry.

Copenhagen, Denmark

BetterChoice

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Antler Innovation Pte Ltd

Antler

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