At FoodHealth Co.(formerly bitewell), we’re building the future of food intelligence—backed by $7.5M in Series A funding led by Reach Capital, Ulu Ventures, Supply Change Capital, and Rethink Food.

Our flagship product, the FoodHealth Score, is a science-backed rating that instantly reflects the nutritional quality of any food—already live in Kroger stores like King Soopers, Ralphs, and Harris Teeter. We believe wellness should be accessible to every family in every zip code, and we’re building the tools to make that possible.

Director of Media Relations & Brand Communications

Are you a PR & earned media powerhouse who has personally transformed emerging food brands into cultural phenomena through relentless grit, visionary storytelling, and an uncanny ability to capture the zeitgeist?

FoodHealth Company (formerly bitewell) is seeking a Director of Media Relations & Brand Communications who can roll up their sleeves and lead our earned media and communications efforts. You won't just plan campaigns—you'll personally pitch media and secure the coverage that transforms the FoodHealth Score from a novel technology to an essential part of consumers' relationship with food. You'll be the driving force behind our media presence, directly executing the outreach that turns early adopters into passionate advocates while establishing our credibility with mainstream audiences.

About FoodHealth Company (formerly bitewell)

Our vision is to create a world without diet-related disease. We're making this happen through our core product: The FoodHealth Score. The score is our proprietary, first-of-its-kind nutrition scoring system that combines cutting-edge science with innovative technology to give consumers insight and transparency into the healthfulness of food. We bring this to market with our partners in food retail, manufacturing, and data, which empowers customers to make healthier choices, merchandisers to stock healthier shelves and brands to make healthier products.

What You'll Do

• Food Brand Accelerator: You've driven PR and earned media for innovative food or nutrition companies that broke through the clutter and achieved remarkable consumer recognition.

• Media Connection Builder: You've cultivated genuine relationships with journalists covering food innovation, health trends, and consumer technology—and they actually answer when you call.

• Results Generator: You've personally executed high-impact media relations programs that delivered measurable business results, transforming media hits into business momentum.

• Startup Navigator: You thrive in scrappy environments that let you get creative—where results come through personal initiative and creative problem-solving.

• Narrative Architect: You have an uncanny ability to translate complex food science or technology concepts into compelling stories that capture mainstream audiences.

• Execution Master: You balance strategic thinking with relentless implementation, knowing that the best plan means nothing without flawless execution.

• Mission Catalyst: You're genuinely passionate about improving health outcomes through food and excited about creating a movement around more informed food choices.

Who You Are

• Brand Builder: Proven track record of elevating emerging companies into widely-recognized, emotionally-connected brands with devoted followings.

• Cultural Translator: Skilled at identifying broader cultural currents and positioning brands to authentically participate in timely conversations.

• Community Cultivator: Experience fostering passionate user communities that drive word-of-mouth momentum and organic advocacy.

• Media Strategist: Expert at securing the right coverage in the right publications to build credibility while maintaining a brand's distinctive edge.

• Storytelling Architect: Ability to craft compelling narratives that resonate deeply and create emotional connection beyond product features.

• Digital Native: Understanding of how traditional media, social platforms, and influencer ecosystems work together to build modern brand movements.

• Mission-Aligned: Passionate about improving health outcomes through food and excited about creating a community of advocates around nutrition technology.

Why FoodHealth Company?

We're not just building another app – we're creating technology that could fundamentally change how people eat and live. You'll work directly with our leadership team, have significant input on our product direction, and see your ideas translate into features used by real people making real food choices.

Our culture values boldness, intellectual curiosity, and a hands-on approach. We're looking for someone who can bring their authentic self to work, engage in thought-provoking discussions, and contribute to our mission with both expertise and enthusiasm.

Ready to help us make FoodHealth Score a household term? Apply now to join our team and make an impact on one of the most important health challenges of our time.

Additional Details

Location: San Francisco

Compensation: $95,000-$130,000 with flexibility based on your experience and qualifications. Total compensation package includes equity (0.05%-0.065%), bonus, and full benefits package.

FoodHealth Company celebrates diversity and is committed to building an inclusive environment for all. We're an equal opportunity employer and don't discriminate on the basis of race, color, ethnicity, religion, sex, gender identity, sexual orientation, age, disability status, or any other protected characteristic. We encourage candidates from all communities to apply and bring their authentic selves to our team as we work together to revolutionize how people make food choices.