Content Marketer - Writer/Copywriter
Bookee
This job is no longer accepting applications
See open jobs at Bookee.See open jobs similar to "Content Marketer - Writer/Copywriter" Antler.Marketing & Communications
Bengaluru, Karnataka, India
Posted on Aug 12, 2024
Our mission
Fitness and wellness businesses make this world a healthier and happier place. Between yoga studios, gyms, boot camps, and boutique studios, there is something for everyone. But today, the technology which powers them — is broken. The existing suite of software is clunky, difficult to use, faces regular outages, and offers poor support.
We’re changing that.
Bookee is the most complete software for fitness & wellness businesses. We bring together scheduling, memberships, payments, marketing, payroll — everything on one platform and automate it. Our goal is to replace ten different tools they use today with one almighty.
So that they can focus on what they love — making people healthy and happy.
Please note this is not a remote job opportunity
About the Role
- Lead the development and execution of all content initiatives, both internal and external, across multiple platforms and formats aligned to industry trends, brand positioning, and messaging.
- Create and manage content that converts across all stages of the buyers- journey, and inbound and outbound marketing. Own the impact of content on traffic, engagement, demo requests and customer wins.
Scope of Work
- Conceptualize and write content and copy for the brand, website, product and marketing collaterals.
- Conduct research on buyer persona, competition, keywords, build a list of content topics and calendar.
- Write compelling long form & persuasive short-form content - covering emails, landing pages, website, blogs, success stories, presentations, infographics, white papers, press releases articles and eBooks.
- Ensure all content is on-brand, consistent in terms of style, quality, tone and optimized for search and user experience across all content channels (online, social media, email, video, print, etc).
- Work closely with the marketing team to develop and implement effective brand campaigns.
- Develop on good ideas and experiment on them. Not afraid to push the boundaries and test innovative ideas.
Preferred Qualifications
- You have 3+ years of content marketing experience, preferably in a B2B SaaS or technology company.
- You believe great content can materially influence and enhance a company's brand, help in differentiation, and demand generation.
- You have outstanding communication skills - written, verbal, and visual and highly effective presentation skills; comfortable with customers, press and analysts.
- You can work autonomously, focusing on critical outcomes amidst competing priorities and tight deadlines.
- You can turn a rich and fast-evolving combination of product features and customer stories into compelling, differentiated, and powerful product messages.
Our history and background
Our leadership team has worked at elite organizations and startups like JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin; and is passionate about making physical and mental health more accessible.
We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.
We are excited to open up more seats in this rocket ship!
This job is no longer accepting applications
See open jobs at Bookee.See open jobs similar to "Content Marketer - Writer/Copywriter" Antler.