Product Marketing Manager
Boxo
Marketing & Communications, Product
Singapore
Posted on Oct 21, 2024
About Boxo
At Boxo, we’re transforming the fragmented digital world by turning ordinary apps into extraordinary Super Apps. Our suite of miniapps, from payments to travel, shopping, and beyond, empowers businesses to deliver seamless experiences to their users. Backed by leading Silicon Valley investors, Boxo is revolutionizing how apps operate. Our mission is to accelerate adoption of super apps across the world.
With 500M+ users across the globe and clients like GCash, Vodacom, Binance, and Paytm, Boxo provides a vast array of solutions, including eSIMs, marketplace integration, bill payments, and travel services—all while ensuring top-tier enterprise-grade security. And now, we’re looking for someone to help us amplify our message across the world.
About the role
As a Product Marketing Manager at Boxo, you will be the key driver behind the go-to-market strategies for our diverse fintech products. You’ll collaborate across teams—including Product, Design, and Engineering—to create marketing plans that resonate with global audiences, particularly in Southeast Asia, North America, Middle East and Africa.
We need someone who can elevate our visibility through strategic SEO/SEM initiatives, organize high-impact events, and execute market campaigns that bring our Super App vision to life. If you’re ready to take the lead in a fast-paced, innovative environment, this is the role for you.
Key Responsibilities
- Go-to-Market Strategy: Develop and execute global go-to-market strategies for Boxo’s fintech products, focusing on high-growth regions such as Southeast Asia, North America, Middle East and Africa.
- Event Management: Plan, organize, and manage global and regional events to increase brand visibility and customer engagement.
- SEO/SEM Management: Lead SEO and SEM campaigns to drive product discovery, conversion rates, and overall online visibility.
- Product Positioning & Messaging: Craft clear and compelling messaging that communicates the benefits of Boxo’s products and resonates with our diverse audience.
- Customer Insights & Research: Conduct market research to uncover insights, validate product features, and identify opportunities for innovation.
- Cross-functional Collaboration: Work closely with Product, Design and Engineering teams to ensure a unified marketing approach across all channels.
- Performance Analysis: Run experiments and analyze performance data to optimize campaigns and drive continuous improvement.
- Regional Playbooks: Develop scalable resources like regional marketing playbooks, ensuring consistency and effectiveness across global campaigns.
Qualifications
- 3+ years of experience in product marketing, growth, or consumer marketing, ideally in fintech or software industries.
- Proven success in launching global marketing strategies and events in diverse markets (Southeast Asia, North America, Middle East and Africa).
- Strong understanding of SEO/SEM strategies, with the ability to drive measurable results.
- Excellent communication skills with the ability to create impactful, audience-focused messaging.
- Analytical mindset with experience in data-driven decision-making to optimize marketing performance.
- Ability to work in a fast-paced, cross-functional environment, balancing multiple projects simultaneously.
Our Values
- Never compromise.
- Building a good product and company is not enough. At Boxo, we strive for excellence in everything we do, refusing to settle for mediocrity. We push boundaries to deliver exceptional value to our customers, knowing that greatness requires dedication, passion, and a relentless pursuit of improvement.
- Working hard to achieve results in the shortest period of time.
- We believe in efficiency and impact. At Boxo, speed matters. We push ourselves to achieve ambitious goals with agility, optimizing every process to deliver world-class results faster than anyone else in the industry.
- Break Walls.
- Innovation requires boldness, and at Boxo, we don’t let obstacles stand in our way. We break through barriers with creative thinking, courage, and persistence, constantly seeking new ways to challenge the status quo and drive change.
- Be honest.
- Transparency is at the heart of our culture. We encourage open communication and constructive feedback, believing that honesty leads to better decisions and stronger teams. At Boxo, every idea counts, and candid conversations fuel our continuous improvement.
- Have fun and enjoy the ride.
- We spend more than 50% of our lives at work, so it’s essential that we enjoy what we do. At Boxo, we foster a vibrant, fun, and supportive environment where people love to come to work. When we have fun, we’re more creative, productive, and committed to achieving great things together.
