Locations
Stockholm, Sweden · Stockholm, Sweden
industry
Advertising · Advertising Services · Analytics · App Marketing · Brand Marketing · Digital Marketing · Machine Learning · Marketing · Outdoor Advertising · Predictive Analytics
Size
1 - 10 employees
Stage
Other
founded in
2020
Measuring marketing effectiveness has become a serious problem for companies due to GDPR, walled gardens between advertising platforms, and tracking preventions in all major browsers. Causiq models marketing activities and their outcomes through statistical modeling in combination with probabilistic machine learning. Through this, they can provide companies with insights about the effectiveness of their marketing efforts and identify ROI per marketing channel, in real-time.
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