Company Description

CHOYS, headquartered in Singapore, is a leading insurtech company in the APAC region with a mission to humanize workplaces and make them more meaningful. By addressing the four pillars of well-being—physical, mental, social, and financial—CHOYS empowers employees to thrive while maximizing organizational impact. The company combines innovative insurance solutions with gamified tools to enhance employee engagement and promote wellbeing. The CHOYS platform ensures that employee wellbeing is engaging and rewarding, offering financial protection, challenges, and incentives like CHOYSCoins, which can be redeemed for rewards, flexible benefits or charitable actions.

Role Description

This is a flexible remote role for a Performance Marketer - you and us will decide the working arrangement aka we are open for contract/full-time/part-time whichever works!

The Performance Marketer will oversee the planning, development, and execution of performance-driven marketing campaigns. Key responsibilities include optimizing digital marketing strategies, managing paid advertising platforms, analyzing campaign performance data, and identifying areas for improvement. The candidate will also work cross-functionally to implement innovative marketing initiatives, report measurable outcomes, and contribute to scalable growth strategies.

Qualifications

• Proven expertise in Performance Marketing, Paid Media, and PPC Campaigns
• Proficiency in analyzing data and metrics, including Google Analytics and A/B testing
• Solid experience with campaign optimization, budget management, and ROI analysis
• Familiarity with SEO strategies, SEM, social media advertising, and content marketing (or - what else works? Is SEO dead?)
• Strong communication, project management skills, and the ability to collaborate across teams
• Understanding of conversion rate optimization principles and marketing technology tools
• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field (preferred - or proven record in the field)
• Experience in B2B marketing, employee engagement, or insurtech industries is a plus

Why Join Us:

• Opportunity to work with a passionate and dedicated team in a growing industry.
• Competitive salary and performance-based incentives.
• Rapid growth opportunities with a passionate founding team.
• Positive and collaborative work environment.
• Chance to make a significant impact on the company’s growth and success.

If you are a motivated individual with a knack for uncovering new business opportunities and a desire to excel in the insurance and employee wellbeing industry, we would love to hear from you.