Marketing Specialist

Covrzy

Covrzy

Marketing & Communications
Bengaluru, Karnataka, India · Bengaluru, Karnataka, India · Karnataka, India
Posted 6+ months ago

Covrzy simplifies business insurance for small businesses and startups in India, specifically focusing on liability insurance. By recommending the best liability plans based on industry and sub-sector, they have reduced the buying journey from weeks to days.

Requirements

  • Proven experience in Account-Based Marketing, Lead Generation, or digital marketing roles.
  • Hands-on expertise in executing innovative, multi-part event and lead generation programs.
  • Extensive track record working with account-based marketing initiatives and large account sales teams.
  • Strong background in crafting and executing marketing campaigns, incorporating live events, webinars, digital advertising, and social networking.
  • Proficiency in campaign creation, launch, and result analysis.
  • Demonstrated ability to manage multiple marketing programs concurrently.
  • Expertise in demand generation campaigns, including targeting, segmentation, and prospect list building.
  • Knowledge of content marketing and inbound strategies for generating qualified leads.
  • Familiarity with the technical sales cycle, leveraging marketing communication to nurture leads and accelerate growth.

Skills

  • Account-Based Marketing
  • Content Development
  • Lead Generation
  • Strategic Marketing Campaigns

Job Types: Full-time, Permanent, Onsite