SDR Manager
Earlytrade
Sales & Business Development
Denver, CO, USA
About Earlytrade
Earlytrade is a fast-growing Construction Tech company specializing in cash flow solutions for general contractors and subcontractors. Our mission is to become the largest provider of cash flow solutions to the global construction sector.
We are growing our pipeline engine and require a SDR Manager to help drive that growth.
The Role
The SDR Manager is a player-coach role responsible for the performance, development, and day-to-day execution of Earlytrade’s U.S. Sales Development function.
Reporting to the VP of Revenue and working closely with Marketing, Sales and RevOps, you will lead a high-output, outbound-first team, assisting them to build a qualified pipeline with CFOs, Controllers, and senior finance decision-makers at general contractor firms nationwide.
You are responsible for:
- Coaching the team on prospecting, messaging, call execution, qualification, and objection handling.
- Cover gaps in execution/prospecting across key accounts and territories as required
- Improving the team’s consistency, standards and overall outbound effectiveness.
- Leading from the front by maintaining a strong understanding of day-to-day activities.
- Supporting the SDR team to generate qualified pipeline and booked meetings
What We’re Looking For
- 2–5 years of experience in B2B sales, SDR, or outbound business development
- 1+ years of experience managing SDR and/or inside sales teams (or similar)
- Background in B2B SaaS, fintech, financial services, or experience selling to CFOs and finance teams strongly preferred
- Able to coach cold calling, email prospecting, qualification, and objection handling
- Experience building a high-performing team, with the drive to shape Earlytrade’s SDR Function from the ground up
- Prior experience mentoring, coaching, or leading other reps is strongly preferred
- Strong track record in outbound prospecting and pipeline generation
- Highly competitive and team-oriented
- Exceptional attention to detail across outreach, CRM, and internal communication
- You are accountable resilient and standards driven
Note* Up to 25% travel is expected, with more required at certain times for industry events, field visits, and team support. The team is in office 4 days a week and 1 day wfh.
Compensation
- Competitive base salary + variable compensation
- Significant upside for strong performance and team impact
What You’ll Do
Coach and Develop the Team
- Help improve prospecting quality, messaging, qualification, and objection handling
- Reinforce strong habits across preparation, activity discipline, follow-through, and professionalism
- Support onboarding and ramping of new SDRs
- Support SDRs through regular coaching, call reviews, feedback, and live guidance
Drive Pipeline Generation
- Help the team consistently create qualified pipeline across targeted accounts
- Maintain a strong focus on quality pipeline, not just volume
- Support a high level of outbound activity and conversion across the team
- Work closely with Sales Directors on account prioritisation and meeting quality
Lead from the Front
- Lead by example with strong research, messaging, follow-up, and meeting quality
- Set the standard for outbound execution; phone, email, LinkedIn, and in-person prospecting
Operate with Precision
- Communicate clearly and responsively through Slack and across internal teams
- Maintain strong CRM discipline and high-quality pipeline documentation in Salesforce
- Support effective sequence execution in Outreach.io
- Use ZoomInfo for account research and contact intelligence
- Use Gong to review calls, identify coaching opportunities, and improve performance
Work the Field
- Attend industry events, trade shows, and construction forums where relevant
- Help build Earlytrade’s presence and credibility in the construction finance market
- Support in-person meetings and office visits with prospect accounts across the U.S.
What Success Looks Like
- A stronger, more consistent SDR team across activity, quality, and execution
- Better meeting quality and improved outbound effectiveness
- SDRs receiving practical, high-impact coaching that improves performance
- Strong pipeline discipline and clean CRM hygiene across the team
Why Earlytrade
- A clear path to broader sales leadership based on performance
- A team that values collaboration, coachability, leadership and performance
- Massive, untapped opportunity in construction finance via an exceptional product-market fit