Digital Marketing Mentor
Eskwelabs
Marketing & Communications
Makati, Metro Manila, Philippines
Posted on Jul 17, 2025
Job Description
Mentoring:
- The Mentor agrees to render all mentoring hours and responsibilities for the specific program they are mentoring in.
Learning Experience Design (LXD) Support:
- The Mentor, when needed or applicable, agrees to double-checking of LX materials for quality assurance purposes.
- The Mentor agrees to complete all the forms needed by Eskwelabs Operations team for the improvement of the learning experience.
Judging Support:
- The Mentor will serve as judges for sprint or project presentations.
Learner Support:
- The Mentor agrees to complete all the forms needed by Eskwelabs Operations team for the fulfillment of learner insights, observations, red flags, observations.
- The Mentor agrees to complete all the requirements of Eskwelabs Operations team in the form of attending debriefings and other meetings stated by Eskwelabs Operations team.
Minimum Qualifications
- Candidate can teach onsite in the clients office in BGC
- Candidate is knowledgeable, skilled in, and has experience in the following:
- Prompt engineering
- Vibe coding
- SEO (AI-powered SEO and SEO tools)
- SEM (with AI-driven ad optimization tools)
- Google Ads (prompted campaign generation with Generative AI)
- Social media marketing (using AI for content creation and scheduling)
- Email marketing (AI-assisted copywriting and personalization)
- Content marketing (with Generative AI tools for blog, video, and asset creation)
- Copywriting (prompt engineering for tone, audience, and variation)
- Analytics tools (Google Analytics, GA4, Hotjar, with AI-based insights)
- A/B testing (automated hypothesis generation and results interpretation)
- Funnel optimization (AI-assisted journey mapping and prediction)
- Conversion rate optimization (CRO) with Generative AI personalization tools
- CRM tools (ex: HubSpot, Salesforce, using AI features for lead scoring and communication)
- Marketing automation (AI-enhanced workflows and smart segmentation)
- Canva or graphic design basics (plus AI image tools like Midjourney, Adobe Firefly)
- Video editing basics (with AI tools like Descript, Pictory, InVideo, etc.)
- Influencer marketing (Generative AI for influencer matching and performance tracking)
- Affiliate marketing (Generative AI to optimize content and conversion strategies)
- E-commerce platforms (ex: Shopify, WooCommerce, using AI product descriptions and recommendations)
- Data analysis and reporting (augmented by Generative AI dashboards and insights)
- Candidate must have strong analytical and planning skills
- Candidate must exhibit good communication skills
- Candidate must have excellent problem-solving skills
- Candidate must have proven time management skills
- Candidate must exhibit empathy and adaptability
- Candidate must have proven technical expertise
- Candidate is comfortable mentoring employees of varying levels (junior, senior, executive)