About FERO

We're FERO, a cutting-edge startup revolutionizing the customer checkout and payment journey 🚀. Backed by top VCs, our mission is to create seamless, personalized online checkout experiences while helping merchants recover lost revenue 💰. As we scale, we’re looking for a proactive and results-driven Product Marketing Associate who will play a pivotal role in aligning marketing strategies with business objectives. This role involves understanding the target audience, positioning the product effectively in the market, and developing go-to-market strategies to drive demand, product adoption and revenue.

About the Position

This is an exciting opportunity for a motivated marketer with a passion for driving growth in a fast-paced, innovative environment 💡. You’ll play a critical role in shaping the way our customers and prospects perceive FERO, working closely with our product, sales, and marketing team to deliver impactful messaging, launch products successfully, and optimize customer acquisition.

✨ Working closely with the CEO and CRO, you will:

• Develop and execute B2B go-to-market strategies for product launches and feature rollouts 🚀
• Create compelling value propositions and messaging tailored to target personas and industries. ✍️
• Collaborate with the product team to translate technical features into customer benefits + Inform the product team on market response and key insights/learnings for better decision making 📈
• Support and create content marketing efforts in house, including blogs, case studies, white papers, and LinkedIn posts to establish thought leadership and drive engagement 📚
• Conduct competitive analysis and market research to identify trends, opportunities, and customer pain points 🔎
• Support demand generation efforts, including email marketing, new market penetration and ad campaigns 📧
• Work with the sales team to develop enablement materials such as pitch decks, one-pagers, and FAQs 🎯
• Analyze marketing performance data and optimize campaigns for maximum ROI 📊

We’re looking for someone who has:

• Proven experience in B2B SaaS product marketing or a related field (2-4 years preferred) 💼
• Exceptional English communication skills, both written and verbal 🗣️
• A strategic mindset with the ability to execute tactically and prioritize effectively ✅
• A creative flair for storytelling and a knack for simplifying complex concepts ✨
• Experience with tools like HubSpot, Apollo.io, and LinkedIn Campaign Manager is a plus 🔧
• A strong sense of ownership and willingness to put in the work to achieve results🎯
• Start up mentality: We work hard and get things done during hectic times, but we have fun doing it!🚀

🎁 What we offer:

• A full-time role in Amsterdam, Netherlands 🏙️
• Competitive salary based on experience 💶
• Opportunity to make a big impact at a fast-growing startup 🌟
• Room for personal and professional growth 📈
• A vibrant, collaborative, and innovative work environment 🧠
• The chance to be part of a team shaping the future of online commerce 💡

🚀 Ready to help us scale?

Excited to take the next step in your product marketing career? Send us your English CV 📄 and let’s embark on this journey together! ✨