About FERO

At FERO, we're transforming one of the most overlooked parts of e-commerce: the Checkout. Our platform helps online merchants increase checkout conversion and AOV by delivering a faster, smarter and more personalised experience.

We're backed by leading investors and have already proven that our solution delivers measurable commercial impact for merchants. Now we're scaling our commercial team to accelerate growth across Europe and beyond.

This is not a role where you'll inherit a mature sales organisation. You'll help build it.

The opportunity

We're looking for an ambitious, commercially driven Early Account Executive who loves creating momentum. This isn't a role for someone who waits for opportunities to arrive.

You'll receive qualified meetings from our SDR team, but you'll also build your own pipeline, pick up the phone, challenge prospects and create opportunities yourself. Some merchants move quickly. Others require multiple stakeholders across eCommerce, Technology, Finance and Payments.

Your job isn't simply to "close contracts". Your job is to get merchants live on FERO, prove the commercial impact and drive them to full rollout. So if you naturally create urgency, enjoy difficult commercial conversations and hate letting deals drift, then keep reading.

What you'll do

• Own the entire commercial journey: you'll take merchants from first conversation through discovery, business case, testing, rollout and commercial success
• Build your own pipeline: SDRs will generate qualified opportunities, but we expect every Account Executive to generate pipeline independently, that means: cold calling, following up dormant opportunities, and asking for introductions and referrals
• Drive commercial momentum: you own deal velocity, which means you will identify blockers early, multi-thread opportunities where needed and keep deals progressing
• Become a trusted advisor: you'll work with founders, CEOs, Heads of eCommerce, Heads of Digital and Marketing leaders to help them understand how checkout optimisation impacts revenue
• Help build our sales playbook: every merchant conversation teaches us something. You'll actively share learnings with Sales Development, Product and Engineering to improve how we sell and how our product evolves

What success looks like in the first 12 months:

• Build a healthy pipeline through both SDR support and self-generated opportunities
• Consistently move merchants from discovery to testing
• Drive merchants to full rollout
• Build strong relationships with senior eCommerce decision makers
• Hit an annual revenue target of ~€800,000
• Help improve our sales process and playbook as we continue to scale

Still reading, well we're looking for someone who...

• Loves selling: you genuinely enjoy commercial conversations and don't hide behind email
• Creates urgency: you naturally keep deals moving. You know how to ask for next steps and don't let opportunities quietly disappear
• Is commercially curious: you enjoy understanding businesses and you ask thoughtful questions
• Is resilient: you don't get discouraged by rejection or a new objection. You figure things out and push them forward

Experience we’d like to see:

• 2+ years in a closing sales role
• Experience selling SaaS, eCommerce, FinTech or Payments is highly desirable
• A track record of consistently winning new business
• Experience managing opportunities worth €10k–€100k+ ARR
• Comfortable engaging founders, CEOs and senior eCommerce leaders
• Experience managing multiple stakeholders is a strong advantage
• Fluent English
• German, Italian, Danish or Swedish is a bonus
• Based in Amsterdam

What we offer

• You'll join our commercial team at an early stage and help define how FERO grows
• Your ideas won't disappear into layers of management, instead they'll shape our future
• You'll work directly with our founders and CRO, helping refine our GTM strategy, sales process and commercial playbook
• As FERO grows, so will your opportunities, whether your ambition is Enterprise Sales, Sales Leadership or Revenue Operations, you'll help build the path
• Competitive compensation and uncapped commission
• No politics. No unnecessary hierarchy

If you made it this far, you should know this role probably isn't for you if...

• You prefer inbound leads
• You dislike cold calling
• You need a fully established playbook before taking action
• You avoid uncharted territory
• You're looking for a maintenance sales role

At the same token, this role is for you if...

• You love winning
• Have a bias for action
• You enjoy creating opportunities where others don't see them
• You want to help build a category-defining company while working with smart people who care deeply about results, learning and having fun along the way



Cool, if all that sounds like you, we'd love to talk!