About FERO

We're transforming one of the most overlooked parts of e-commerce: the Checkout. Our platform helps online merchants increase checkout conversion and AOV by delivering a faster, smarter and more personalised experience.

We're backed by leading investors and have already proven that our solution delivers measurable commercial impact for merchants. Now we're scaling our commercial team to accelerate growth across Europe and beyond.

This is not a role where you'll inherit a mature sales organisation. You'll help build it.

The opportunity

We're looking for an ambitious, commercially driven individual who loves creating momentum. You don't need to have been an AE before! You might come from SaaS sales, value consulting, presales, business development.

What matters is that you can run great discovery, understand a technical product, create commercial urgency and have the hunger to learn how to close.

Your goal isn't simply to get a contract signed. It's to understand the problem, build the business case, get merchants testing FERO and drive them to full rollout. So if you naturally create urgency, enjoy difficult commercial conversations and hate letting deals drift, then keep reading.

What you'll do

• Own the commercial journey: take merchants from first conversation through discovery, business case, testing, rollout and commercial success
• Drive commercial momentum: own deal velocity, which means you will identify blockers early, multi-thread opportunities where needed and keep deals progressing
• Become a trusted advisor: you'll work with founders, CEOs, Heads of eCommerce, Heads of Digital and Marketing leaders to help them understand how checkout optimisation impacts revenue
• Build the playbook: share learnings with SDR, Product and Engineering to continuously improve how we sell.

What success looks like in the first 12 months:

• Build a healthy pipeline through both SDR support and self-generated opportunities
• Consistently move merchants from discovery to testing
• Drive merchants to full rollout
• Build strong relationships with senior eCommerce decision makers
• Hit your annual revenue target
• Help improve our sales process and playbook as we continue to scale

We're looking for someone who...

• Is commercially curious: asks great questions, listens and adapts
• Creates urgency: comfortable challenging prospects and asking for commitment
• Has a bias for action: picks up the phone and figures things out
• Is resilient: doesn't dwell on rejection; learns and keeps moving
• Can simplify complexity: understands technical products and translates them into business value
• Is coachable: wants to get better and is excited to develop their closing skills

Relevant backgrounds include:

• SaaS / B2B sales
• Value Consulting / Value Engineering
• Solutions Consulting / Presales
• Business Development / Partnerships
• Customer Success with a commercial focus
• Experience in SaaS, e-commerce, FinTech or Payments is a strong plus.
• More important than your title: you've influenced commercial outcomes, you're comfortable with senior stakeholders and you're hungry to own revenue.
• Fluent English
• German, Italian, Danish or Swedish is a bonus
• Based in Amsterdam



What we offer

• You'll join our commercial team at an early stage and help define how FERO grows
• Your ideas won't disappear into layers of management, instead they'll shape our future
• You'll work directly with our founders and CRO, helping refine our GTM strategy, sales process and commercial playbook
• As FERO grows, so will your opportunities, whether your ambition is Enterprise Sales, Sales Leadership or Revenue Operations, you'll help build the path
• Competitive compensation and uncapped commission
• No politics. No unnecessary hierarchy

Cool, if all that sounds like you, we'd love to talk!