About Figr: At Figr, we’re design enthusiasts and tech nerds on a mission to make life easier for Product Designers everywhere. Our secret sauce? AI-powered tools that power productivity and creativity in the design process for product designers.

Check this out, to learn more about Figr: check out https://figr.design/

Job Description: Ready to dive into the world of marketing experiments and growth strategies? Awesome, because we're looking for someone just like you! As a Marketing Associate at Figr, you'll be our go-to person for testing new marketing channels and finding the best ways to attract and engage our audience contributing to our GTM efforts.

Key Responsibilities:

Experimentation:

• Get creative with different marketing channels to see what works best for Figr.
• Run tests, track results, and tweak campaigns to improve performance.
• Share your findings and insights with the team to help shape our marketing strategy.

Engagement:

• Identify and engage with potential users across various marketing channels.
• Develop strategies to increase engagement and conversion rates.
• Implement feedback loops to continually refine and improve engagement tactics.

Content Creation:

• Create compelling content that resonates with our target audience.
• Stay in the loop with the latest design trends and hot topics to keep our content fresh and exciting.

Key Metrics that you’ll own:

• Channel Success: Identify one marketing channel that drives a significant ROI (could be a function of multiple variables such as raw count of acquisition vs resources spent, ICP alignment, Willingness to pay and impact vs effort) by the end of month three.
• Engagement & Growth: Develop and implement strategies to increase user engagement and growth across multiple channels.

Requirements:

• Passion is key! If you love marketing, technology, and all things creative, you're in the right place.
• Friendly and outgoing? That's you! You're a natural when it comes to building relationships and making people feel welcome.
• Creativity is your middle name! You've got an eye for design and a knack for crafting engaging content.
• Marketing savvy? You bet! You’re experienced with various marketing channels and tactics.
• Analytical and numbers-oriented: You excel at analyzing data, interpreting results, and making data-driven decisions.
• Ideally, you have experience running experiments on marketing channels and testing the waters, preferably with 12+ months of experience. However, at Figr, we focus more on the number of experiences you've had in a month than on month or years as a function of time.

Location, Pay & Expectations:

• Location: Bangalore (Work from home with 2 days in office)
• Salary: INR 50k-75k/month + equity + performance based incentives
• Duration: Full-time opportunity

Expectations in Week 1:

• Onboard and familiarize yourself with Figr's products, services, ideal customer group and company culture.
• Understand Figr's current objectives and engage in discussions on how marketing efforts can contribute to achieving those objectives.
• Develop a bunch of experiments to be carried out on different marketing channels and commence execution.

Expectations in Month 1:

• Begin experimenting on various marketing channels to understand what works and what doesn't.
• Once we've learned what's effective, we'll start formalizing our initial marketing engine.
• Start talking to other Product Design communities about working together on events and other projects.

Expectations till Month 3:

• Achieve initial growth targets and milestones.
• Identify one most effective marketing channel and create a playbook around it for future reference.
• Become an integral part of the growth team, contributing to strategic decisions.
• Provide feedback and insights from the market to guide product and service improvements.

💡 Sound like your kind of gig? We thought so! Reach out to me at 'aryan@figr.design' with why you'd be the best fit for this role in under 150 words! Keep the subject of the email as 'Marketing Associate | Your Name'.