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Product Marketer

Glassbox

Glassbox

Marketing & Communications, Product
Toronto, ON, Canada
Posted on Jan 9, 2025

About Us

Build the foundation for AI-compatible finance. At Glassbox, we’re building an AI-driven financial analysis platform designed to eliminate the outdated, spreadsheet-heavy workflows that slow teams down and risk costly errors. Capital markets and M&A are engines of global growth, yet the tools professionals rely on haven’t evolved in decades. We’re changing that. By empowering experts with faster, smarter, AI-driven technology, we enable better decisions and preserve critical institutional knowledge. Backed by top institutional investors, our team of world-class engineers and former financial services professionals is uniquely positioned to revolutionize the industry. Join us, and be part of building something transformative.

The Role

We are looking for a Product Marketer to own top-of-funnel growth and lead generation through a mix of strategic planning and hands-on execution. You will craft differentiated messaging, create high-impact marketing content, and drive demand generation campaigns to maximize signups, demo bookings, and trial conversions. Collaborating closely with senior leadership, you’ll play a key role in shaping our product positioning and go-to-market success. As the first dedicated go-to-market hire, you’ll have the rare opportunity to influence not just how we grow, but also how we build our marketing function from the ground up.

Responsibilities

  • Develop & Refine Messaging: Craft clear, compelling messaging tailored to personas, ensuring product benefits resonate with potential users.
  • Drive Lead Generation: Execute outbound prospecting and manage multi-channel campaigns (email, social media) to maximize signups, demo bookings, and trial conversions.
  • Create Engaging Marketing Content: Produce targeted materials and sales collateral such as product marketing emails, sales pitch decks, and case studies to engage and convert leads.
  • Track & Optimize Performance: Monitor key metrics (signups, demo bookings, conversion rates) and adjust strategies based on performance insights.
  • Leverage Market & Customer Insights: Gather and analyze feedback, market trends, and competitor activity to refine positioning and improve lead quality.
  • Collaborate on Strategic Growth: Work closely with senior leadership to align marketing efforts with business goals and scale top-of-funnel success.

Qualifications

  • Undergraduate Degree
  • 3+ years of experience in product marketing, sales, or strategy at a B2B tech company, with a focus on technical products.
  • Background in financial services or strong familiarity with corporate financial analysis and financial modeling from roles in investment banking, private equity, consulting, business development or other.
  • Hands-on experience creating marketing content, including presentations, product marketing emails, and sales enablement materials.
  • Proven ability to drive demand generation, with a track record of executing campaigns that increase signups, demo bookings, and trial conversions.

About You

  • An overachiever with a proven track record of aiming high and consistently delivering exceptional results.
  • Equally comfortable being a strategic thinker and rolling up your sleeves to execute.
  • Excited about working with cutting-edge AI technology and have a genuine interest in finance and business.
  • You enjoy working in a fast-paced, dynamic environment, in an in-office setting.
  • You believe in collaboration, value different perspectives, and are committed to getting to the right result as a team.

Compensation: $100k–$150k salary, 0.25%–0.75% equity. The precise title and compensation will be determined based on experience. Offers may fall outside this range for candidates with experience significantly beyond or below the scope of the role.