Heylama is on a mission to cut learning waste and help people become fluent in under 12 months. We combine AI-powered conversation practice, personalized learning paths, and gamified challenges to help millions of learners finally break through the plateau.

We’re looking for a smart, hungry (Junior) Marketing Manager for Organic Channels to accelerate our growth across content, SEO, social media, and in-app campaigns. Someone who loves creating, testing, iterating — and isn’t afraid to get their hands dirty.

1. Blog & SEO content

• Research and write weekly SEO-friendly blog posts in the language learning / EdTech space (in English)
• Update and optimize existing posts to improve rankings and conversions
• Coordinate with CEO on topics, briefs, and content strategy

2. Weekly newsletters

• Draft engaging, useful emails to our users that highlight new features, challenges, and learning tips
• Improve open and click-through rates through experimentation\

3. Daily social media content

• Produce educational shorts for TikTok, Instagram, and YouTube Shorts using HeyGen
• Take existing longer-form content and repurpose it into multiple short pieces
• Help define the voice and style of Heylama across social channels

4. Social campaigns & community activation

• Plan and run challenges, competitions, raffles, and engagement campaigns
• Collaborate with creators or users to amplify reach
• Come up with bold ideas that increase daily active use and virality

5. App Store product experiments

• Assist in planning and executing App Store page tests (copy, screenshots, creatives)
• Coordinate A/B experiments and track performance
• Work with our design resources to generate assets

You don’t have to know everything on day one — we can teach the right person. What we care about:

Must-haves

• Strong AI skills - you're on a first-name basis with LLMs and are a master prompter
• Strong writing skills (English)
• Proven track record creating content that performs (social, blog, or newsletters)
• Curiosity, initiative, and willingness to learn fast
• Analytical mindset — you care about what works, not just what looks pretty
• Ability to work independently and ship consistently

Nice-to-haves

• Experience with TikTok / Reels creation
• Knowledge of SEO fundamentals
• Familiarity with App Store Optimization (ASO)
• Background in EdTech, language learning, or consumer apps
• Basic design or video editing skills

Personality fit

• Low ego, high drive.
• Learner mindset.
• Comfortable iterating fast.
• Enjoys experimenting and testing ideas.
• Prefers clarity and ownership over bureaucracy.

We value intelligence and hunger more than seniority. If you're early in your career but sharp, ambitious, and eager to grow, you’ll fit perfectly.

• Work directly with the CEO on high-impact growth projects
• Build the organic engine of a fast-growing AI EdTech startup
• Expand your skills across SEO, content, social, retention, and ASO
• Flexible schedules and remote-first culture
• Opportunities to grow into a full-time leadership role as we scale
• Free access to the Heylama app. 75% discount for all friends and family.

Sounds exciting? Submit your application and salary expectation and we'll get back to you ASAP.