Digital Marketing Strategist / Marketing Manager — Katalis AI

📍 Jakarta / Hybrid

🕒 Full-time

About Katalis AI

Katalis AI is an AI-powered growth and ecommerce company helping brands scale across Southeast Asia through:

• Performance marketing
• Ecommerce strategy
• Affiliate & creator growth
• AI-powered workflows
• Marketplace operations
• Brand scaling systems

We work heavily with FMCG, beauty, mom & baby, wellness, fashion, and lifestyle brands across Shopee, TikTok Shop, Meta, and Google.

Role Overview

We are looking for a strong Digital Marketing Strategist / Marketing Manager who understands not just ads — but how to scale ecommerce brands end-to-end.

This role requires someone who can:

• think strategically
• understand FMCG and ecommerce deeply
• build brand growth plans
• lead cross-functional teams
• manage performance and execution simultaneously

You will oversee:

• Digital marketing
• Ecommerce growth
• Affiliate marketing
• Account management coordination
• Campaign strategy
• Team execution

This is a leadership role for someone who can connect:

brand positioning + performance marketing + marketplace growth + operational execution.

ResponsibilitiesTeam Leadership & Management

• Lead and coordinate: Digital marketing team, Affiliate team, Account management team
• Ensure teams execute according to strategy and timelines
• Mentor junior team members and improve overall team capability
• Create clear priorities, workflows, and accountability structures
• Work closely with founders and leadership team on growth direction

Client & Account Management

• Understand client business goals and convert them into actionable marketing plans
• Ensure alignment between strategy, execution, and reporting

Ecommerce & Brand Growth Strategy

• Develop full-funnel growth strategies for ecommerce and FMCG brands
• Build monthly and quarterly scaling plans across: Shopee, TikTok Shop, Meta Ads, Affiliate ecosystems
  

Requirements

• 3+ years experience in digital marketing, ecommerce, or growth strategy
• Strong understanding of ecommerce ecosystem and FMCG brands
• Proven experience scaling brands through Meta, TikTok, Shopee, or Google
• Strong strategic and analytical thinking
• Experience leading teams and managing multiple stakeholders
• Strong communication and presentation skills
• Ability to work in a fast-moving environment
• Strong ownership mentality and execution capability

Preferred Qualifications

• Experience in ecommerce agency or fast-growing consumer brands
• Experience managing affiliate/KOL ecosystems
• Strong understanding of Shopee and TikTok Shop operations
• Experience managing account management or client-facing teams
• Experience handling multiple brands simultaneously
• Familiarity with AI tools and automation systems

What We’re Looking For

Someone who:

• understands both branding and performance
• can balance strategy and execution
• can lead people, not just campaigns
• is commercially minded
• moves fast and solves problems proactively
• understands Southeast Asian ecommerce deeply