• Company: Katalis AI
• Reports to: CEO
• Team managed: Product & Technology team
• Cross-functional scope: Affiliate, Social Media, Account Management, Digital Marketing, and Sales
• Location: Jakarta
• Working model: Remote-first, with scheduled office collaboration days

About Katalis AI

• Katalis AI combines proprietary AI agents with experienced marketing teams to help ecommerce brands grow profitably.
• We currently operate across Indonesia, Singapore, and Malaysia.
• Our products include:
• LARA: Paid advertising agent
• CARA: Affiliate management agent
• NIKO: Marketplace audit and strategy agent
• Katalis Hub: Centralized reporting, insights, and operational platform
• We are building an operating system that connects ecommerce data, strategic decision-making, and marketing execution.

Role Summary

• Redesign Katalis’s service-delivery system so the company can grow toward without proportional headcount growth.
• Lead the end-to-end development and implementation of Katalis Client Hub as the operating backbone connecting client objectives, performance data, strategic actions, delivery workflows, and management visibility.
• Identify where Katalis’s current operations depend excessively on manual work, fragmented systems, repeated handovers, or individual knowledge.
• Standardize, simplify, automate, integrate, or eliminate work based on its operational and commercial value.
• Ensure technology produces measurable improvements in capacity, quality, retention, profitability, and client experience.
• Prioritize new AI-agent development only when supported by a validated business need and measurable expected impact.

Key ResponsibilitiesProduct Direction and Roadmap

• Gather product needs from the CEO and internal teams.
• Identify recurring business problems and operational pain points.
• Translate business needs into clear product requirements, specifications, user flows, and acceptance criteria.
• Prioritize initiatives based on: Business impact, User needs, Operational urgency, Automation potential, Technical effort, Strategic relevance
• Prevent the Product & Technology team from becoming driven by disconnected or ad hoc feature requests.

Product and Technology Team Leadership

• Translate roadmap priorities into clear projects, responsibilities, and timelines.
• Set weekly priorities and review progress, blockers, and delivery quality.
• Ensure the team understands both the technical requirements and business purpose of each initiative.
• Identify unclear requirements early and reduce avoidable rework.
• Maintain accountability without micromanaging execution.
• Coach team members and conduct regular performance reviews.
• Escalate material delivery risks and decisions to the CEO with recommended solutions.

Product Adoption

• Own internal adoption of new products, features, and workflows.
• Ensure every launch includes: User testing, Documentation, SOPs, Internal demonstrations, Training, Clear ownership, Adoption follow-up
• Monitor whether intended users are actively and correctly using each tool.
• Identify why teams bypass products or return to manual workflows.
• Resolve adoption problems through product improvements, clearer processes, better training, or stronger accountability.
• Define and monitor adoption metrics for priority tools and features.
• Treat successful adoption—not feature completion—as the real definition of a successful launch.

Operational Improvement and Automation

• Study current workflows across: Affiliate, Social Media, Account Management, Digital Marketing, Sales
• Identify bottlenecks, repeated manual work, duplicated effort, inconsistent processes, and unnecessary handovers.
• Determine which activities should be: Standardized, Simplified, Automated, Integrated into Katalis’s products, Removed entirely
• Design workflows that clearly define how technology and people work together.
• Test proposed processes with real users before company-wide implementation.
• Measure whether improvements reduce time, errors, costs, or operational complexity.
• Help Katalis increase the number of clients it can serve without proportional headcount growth.

Feedback and Gap Identification

• Build a structured feedback loop across Affiliate, Social Media, AM, DM, Sales, and Product & Technology.
• Regularly collect feedback on product usability, missing capabilities, process friction, and operational needs.
• Observe how teams actually use products instead of relying only on what they report.

Process Standardization

• Design and maintain standardized systems, sheets, SOPs, templates, and workflows.
• Establish clear owners, inputs, outputs, timelines, and quality standards for critical processes.
• Ensure new processes are practical, scalable, documented, and consistently followed.
• Review existing systems regularly and remove obsolete or duplicated processes.
• Maintain a single source of truth for product and operational documentation.

Training and Enablement

• Run internal product demonstrations and training sessions.
• Create clear onboarding materials for new users and employees.
• Confirm understanding through practical usage—not training attendance alone.
• Build product champions within each function when appropriate.
• Ensure teams are confident using new products without constant support from Product & Technology.

Expected Outcomes

• Katalis can grow its client base without increasing delivery headcount at the same rate.
• Client Hub becomes the central operating system used across the complete client lifecycle.
• Delivery teams can manage more accounts without sacrificing quality or responsiveness.
• Manual reporting, disconnected sheets, duplicated work, and unnecessary handovers decrease materially.
• Critical workflows become standardized and consistently followed across teams.
• Client performance issues, blockers, and retention risks become visible earlier.
• Product and technology priorities are tied to measurable business needs.
• New product development is prioritized based on capacity, retention, quality, profitability, or revenue impact.