What you'll focus on
- Research and draft content on topics related to warehousing, fulfilment, logistics, and eCommerce.
- Ensure all content is SEO-compliant and optimized for search engines.
- Collaborate with content agencies to develop outlines and guide their work.
- Publish and manage blogs and web pages using WordPress.
- Conduct thorough keyword research and manage clustering processes to enhance content strategy.
- Generate innovative content ideas around key themes and keywords.
Link Building & Outreach:
- Build and maintain relationships with external companies and websites to secure backlinks.
- Actively engage in online communities and forums to distribute content and increase brand visibility.
- List LOCAD on relevant third-party websites and directories.
- Reach out to influencers and collaborate to boost our brand's presence.
Community Engagement:
- Act as the voice of LOCAD in industry groups and communities.
- Engage with our target audience across various channels to drive referral traffic.
Paid Marketing:
- Collaborate with our paid marketing consultant to optimize and refine our ad campaigns.
CRM & Hubspot Management:
- Own and manage Hubspot sequences and CRM campaigns from start to finish.