What you'll focus on
The Growth Marketer is focused on driving growth in a local market and is typically assigned to a market as a marketing generalist. The growth marketer's main KPI is driving revenue from new acquisitions. In the role, the growth marketer works closely together with Country Teams (Country Director, Sales) and Central Marketing Teams (Content Marketing, Product Marketing, Performance Marketing). The Growth Marketer looks at the full GTM playbook to identify and leverage growth drivers, both by localising and optimising existing marketing activities, and by running growth experiments on new channels, campaigns, messaging, or promotions.
- A data-driven approach to marketing: Develop hypotheses and run tests to identify marketing initiatives that are effective in driving revenue growth (CAC, LTV/CAC, Payback).
- Clearly identify Ideal Customer Profiles and high-value customer segments, and build playbooks to generate awareness, demand, and ultimately leads and new customers from the target customer segment.
- Open and test new marketing channels, and develop campaigns leveraging the full marketing toolkit (organic, paid, onsite landing pages, content, sales enablement) to develop end-to-end customer journeys.
- Run social media and organic marketing campaigns, paid marketing campaigns, offline and event marketing.
- Take a results-oriented and data-driven view of marketing, evaluating hypotheses, and tracking results through comprehensive analysis.
- Run projects to penetrate new markets or customer segments, or drive awareness and growth for newly launched service offerings.
- Deep dive to understand customer needs and sentiments and adjust our messaging and communication to better reach ICP Subgroups.
