Strategic Marketing

• Develop a differentiated positioning for Locad’s offerings across customers, analysts, partners, and internal teams.
• Build category leadership in 3PL, fulfilment, and cross-border commerce.
• Be the voice of the customer, driving customer-centricity across teams.
• Track market trends, competition, and opportunities to refine our strategy.

Go-to-Market (GTM) Enablement

• Enable sales & marketing teams across the Philippines, Singapore, Malaysia, Australia, China, UAE, and the USA to sell more, sell better, and sell faster.
• Influence key metrics: Revenue, Profitability, ACV, Win Rate, Sales Pipeline.
• Drive initiatives such as:
  • GTM narratives, sales enablement decks & training
  • Win-loss & churn analysis to refine GTM strategy
  • Competitive research & battle-cards
  • High-value deal enablement
  • Omnichannel demand gen campaigns & thought leadership content

Product Enablement

• Help product teams build features that customers love and drive value from.
• Influence feature adoption, retention, and customer NPS.
• Lead initiatives like:
  • Competitor benchmarking & product road mapping
  • Product launches & adoption strategies
  • In-app activations to drive engagement

Partner Enablement

• Work with our supply team to expand Locad’s warehouse network and enhance partner value realization.
• Influence warehouse NPS & engagement through:
  • Warehouse/supply positioning & differentiation
  • Learning academies & training programs
  • Partner communications & case studies

People Management & Collaboration

• Initially manage one direct report (post-ramp-up) and oversee external consultants/freelancers as needed.
• Collaborate with country-based field marketers (no direct reporting line).
• Report directly to the Head of Marketing.

• 5-10 years of B2B SaaS product marketing experience, preferably targeting enterprise clients. Experience in e-commerce or supply chain tech is a strong plus.
• A strategic thinker who can craft compelling narratives while diving deep into data-driven analysis.
• Comfortable working with technology, product, content, and GTM strategies.
• Able to manage cross-functional stakeholders across roles, levels, and time zones.
  
  Even if you don’t check every box, we’d love to hear from you! If this role excites you, let’s talk.

• Annual performance bonus.
• 25 days PTO
• HMO
• MacBook
• Annual learning and development budget.
• Hybrid set up, 3 days in office, 2 days WFH.

Locad is the logistics engine for e-commerce brands to automatically store, pack, ship, and track orders across Asia-Pacific.

Our tech platform syncs inventory across online channels and organizes end-to-end order fulfillment through our reliable network of warehouses and shipping partners across Singapore, the Philippines, Thailand, Hong Kong, and Australia, with more locations opening soon.

Hundreds of brands now have access to the Locad logistics engine, allowing faster shipping, reduced costs, and exponential growth. Equipped with the technology, infrastructure, and partners running on one integrated system, Locad is on a mission to propel every business forward.

Locad. All Systems Go.