Revenue Strategy

• Develop a comprehensive revenue framework aligning marketing with business goals.
• Build a high-performance revenue engine that consistently delivers a quality pipeline and drives customer expansion.
• Own and optimize a significant marketing budget to maximize ROI.
• Be the go-to expert on customer acquisition—understanding behaviours, conversion triggers, and buying signals.

Full-Funnel Marketing

• Drive pipeline creation, acceleration & customer expansion across SEA, China, ANZ, GCC, and the USA.
• Key Metrics:
  • Sales Pipeline & Revenue Growth
  • Net Revenue Retention (NRR)
  • Funnel Conversion Rates
• Initiatives:
  • Demand generation programs
  • Pipeline acceleration strategies
  • Account/lead nurturing & handover processes

Channel Management

• Activate, optimize, and scale paid & organic marketing channels.
• Current landscape: SEO & Google Ads—plenty of room for expansion!
• Paid Channels: Google, YouTube, Baidu, Meta, TikTok, LinkedIn, WeChat, and review platforms.
• Organic Channels: Website, SEO, LLMs, email, Quora, Reddit, and more.
• Key Metrics: CAC, Channel ROI, and Channel Mix Optimization.

ABM & Campaign Management

• Define & execute Account-Based Marketing (ABM) strategies targeting high-value enterprise clients.
• Key Metrics: Enterprise Revenue Share & Key Account Engagement.
• Initiatives:
  • Sales-Marketing alignment (ABM playbooks, TAU & TAL frameworks).
  • Account intelligence & prioritization.
  • Multi-channel, personalized engagement campaigns.

Marketing ROI & Performance Optimization

• Ensure a healthy LTV: CAC ratio and optimize marketing performance.
• Key Metrics: Marketing-Attributable Revenue, CAC, and Marketing ROI.
• Initiatives:
  • Multi-channel attribution modelling.
  • Conversion rate optimization.
  • Marketing tech stack optimization for automation & efficiency.

People Management & Support

• Direct reports: 1-2 team members (post-ramp-up).
• External consultants/freelancers: As needed.
• Country-based field marketers: Available for support (no direct reporting).
• Reports to the Head of Marketing.

• 8-15 years of B2B SaaS revenue marketing, demand gen, or growth marketing experience.
• Asia marketing experience? Huge advantage.
• Hands-on expertise across all marketing channels—you're channel-agnostic when it comes to revenue.
• Owned a large marketing budget with a proven LTV: CAC > 3:1.
• Data-driven yet creatively intuitive—you balance analytics with storytelling.
• Global campaign experience & working with enterprise sales teams is a must.
• You thrive in cross-functional environments with stakeholders across roles, levels, and time zones.
• Sales & marketing tech excites you.

• Annual performance bonus.

• 25 days PTO

• Health care

• MacBook

• Annual learning and development budget.

• Hybrid set up, 3 days in office, 2 days WFH.

Locad is the logistics engine for e-commerce brands to automatically store, pack, ship, and track orders across Asia-Pacific.

Our tech platform syncs inventory across online channels and organizes end-to-end order fulfillment through our reliable network of warehouses and shipping partners across Singapore, the Philippines, Thailand, Hong Kong, and Australia, with more locations opening soon.

Hundreds of brands now have access to the Locad logistics engine, allowing faster shipping, reduced costs, and exponential growth. Equipped with the technology, infrastructure, and partners running on one integrated system, Locad is on a mission to propel every business forward.

Locad. All Systems Go.