Product Marketing Manager [India]

Strategic Marketing

• Develop differentiated positioning and messaging for Locad’s products and solutions.
• Build category leadership across 3PL, fulfilment, and cross-border commerce.
• Act as the voice of the customer by deeply understanding customer needs, motivations, pain points, and success metrics.
• Monitor market trends, competitors, partnership opportunities, and emerging industry developments to inform strategic initiatives.
• Drive customer-obsessed thinking across cross-functional teams.

Go-To-Market (GTM) Enablement

• Enable Sales and Marketing teams across the Philippines, Singapore, Malaysia, Australia, China, UAE, and the USA to sell more effectively and efficiently.
• Build and execute strategic GTM narratives, enablement decks, and training programs.
• Conduct win-loss analysis, churn analysis, and funnel analysis to improve GTM performance.
• Develop competitive battlecards and support strategic campaigns.
• Support enterprise and high-value deals through deal-level enablement.
• Lead onboarding and training initiatives for GTM teams.
• Drive omni-channel demand generation and demand capture initiatives.
• Create thought leadership, product-led content, and customer marketing programs.

Product Enablement

• Partner closely with Product teams to improve product adoption and customer engagement.
• Support product launches and feature rollouts with effective GTM strategies.
• Conduct competitor benchmarking and contribute to product roadmap insights.
• Drive feature adoption, in-app activation initiatives, and customer education programs.
• Influence key product metrics, including feature attach rate, NRR, churn, and customer satisfaction.

Partner Enablement

• Support the expansion and enablement of Locad’s warehouse and fulfilment partner network.
• Develop compelling warehouse partner narratives, positioning, and communication frameworks.
• Create training materials and learning programs to improve product utilisation among partners.
• Build warehouse case studies, value realisation materials, and partner-facing communications.
• Drive initiatives that improve partner experience and Warehouse NPS.

Stakeholder & Team Management

• Collaborate with stakeholders across multiple countries, business units, and time zones.
• Manage and mentor direct reportees as the team scales.
• Coordinate with freelancers, consultants, and regional field marketing teams when required.
• Report directly to the Head of Marketing.

• 5–10 years of experience in B2B SaaS Product Marketing, preferably targeting enterprise customers.
• Experience in e-commerce, logistics, fulfilment, supply chain, or cross-border commerce is highly preferred.
• Strong understanding of GTM strategy, product positioning, sales enablement, and customer marketing.
• Ability to work comfortably across technology, product, analytics, and content functions.
• Strong analytical and storytelling skills with the ability to balance strategic thinking and execution.
• Experience managing cross-functional stakeholders across different geographies and time zones.
• Excellent communication and presentation skills.
• Self-starter mindset with strong ownership and problem-solving capabilities.
• Passion for continuous learning and staying updated with market trends.

• Annual Bonus
• 25 days leave.
• Health Insurance.
• Macbook.
• Annual L&D support