Locations
Petaling Jaya, Selangor, Malaysia
industry
Internet Services
Size
1 - 10 employees
Stage
Pre Seed
We are what we eat. This is the oldest and truest recipe we know. The gap between the farm and the table is widening. Many vegetables fall into obscurity, severed from their roots, histories, and the hands that nurtured them. This disconnect is due to convenience. However, that convenience comes at a cost, particularly to farmers, who are pressured to maintain low prices and asked to do more with less. They also face the impacts of climate change and market fluctuations. Long supply chains are the main culprits in this scenario. Farmers are increasingly leaving an industry that has failed them, even as the demand for vegetables grows. To catalyse change, we need a roadmap that leads to a better path for farmers, ensuring they can achieve a quality livelihood. At LocalPasar, we want to reconnect vegetables with their origins and the farmers who nurture them. Through our direct farm-to-restaurant network, we deliver freshly harvested produce straight from local farms to restaurant kitchens, ensuring both quality for chefs and fair returns for farmers.
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