Company Description -

Namma Yatri is a pioneering, government-supported ride-hailing platform developed by Juspay, India’s leading payment processor, with the mission to empower drivers and integrate public transport. Built on an open-source, open-data framework powered by BECKN and ONDC, Namma Yatri operates on a direct-to-driver, zero-commission model, ensuring that drivers retain 100% of their earnings. With strong partnerships with state governments and a self-sustained model through affordable subscriptions, Namma Yatri has already earned over Rs 800 crore for its driver community. The platform is revolutionizing urban mobility by offering a more equitable, reliable, and customer-friendly experience, and is expanding its impact across India. This model empowers local drivers, enhances public transport adoption, and brings lasting benefits to both riders and the community.

Role Description -

We are looking for a dynamic and creative Marketing Manager to lead and execute marketing initiatives for Namma Yatri. The ideal candidate will oversee content creation, performance marketing, brand building, and digital marketing strategies to drive growth and engagement across all channels.

Key Responsibilities -

Content Creation & Management:

• Content Strategy Development: Develop a comprehensive content strategy that aligns with Namma Yatri’s brand voice, mission, and audience. Ensure the content speaks to our diverse customer base, from regular commuters to first-time users.
• Content Calendar Management: Plan, create, and manage a content calendar that includes blog posts, social media updates, email newsletters, and promotional materials. Ensure all content is timely, relevant, and aligned with business goals.
• Engagement and Interaction: Engage with followers across all platforms (social media, forums, email), responding to customer inquiries, feedback, and suggestions. Drive community interaction through comments, posts, and user-generated content initiatives.

Brand Marketing:

• Brand Positioning & Messaging: Refine and enhance the Namma Yatri brand identity, ensuring it stands out in a competitive market. Maintain consistency in messaging across all marketing materials, from advertising to customer service.
• Campaign Development & Execution: Develop creative brand campaigns that tell compelling stories and resonate with users. These could include promotional campaigns, partnerships with influencers, or cause-based marketing that aligns with Namma Yatri’s mission of sustainable and safe urban mobility.
• Brand Partnerships & Collaborations: Identify and pursue potential partnerships (with local businesses, influencers, or social causes) that can enhance the Namma Yatri brand visibility and credibility in key markets.
• Event Marketing: Plan and manage both online and offline brand events such as product launches, webinars, or community engagement events that raise awareness and promote the brand.
• Social Media Marketing: Develop and execute social media marketing strategies across platforms like Instagram, Facebook, Twitter, and LinkedIn. Create engaging content that sparks conversation, increases brand awareness, and builds a loyal customer base.
• Email Marketing Campaigns: Create and manage email marketing campaigns aimed at increasing app downloads, user retention, and engagement. Segment email lists to deliver personalized, targeted messages.
• Influencer Marketing: Identify and work with influencers (local or regional) to create organic, authentic content that resonates with Namma Yatri’s target audience, boosting brand awareness and credibility.

Market Research & Analysis:

• Customer Insights & Feedback: Conduct regular surveys, focus groups, and data analysis to gather insights into customer behavior, needs, and preferences. Use this data to inform marketing strategies and improve customer satisfaction.
• Competitor Analysis: Continuously monitor competitor activities and the broader market landscape. Stay updated on trends and best practices in the ride-hailing and mobility industry to ensure Namma Yatri maintains a competitive edge.
• Performance Reporting: Use analytics tools like Google Analytics, Facebook Insights, and in-app data to assess the effectiveness of marketing strategies. Regularly report on campaign performance and make data-driven recommendations for optimization.
• Key Metrics & KPIs: Track key marketing metrics, such as user acquisition, app downloads, user engagement, customer lifetime value (CLV), and conversion rates. Analyze results to make informed decisions and refine strategies.

Qualifications -

• Education: Bachelor’s degree in marketing, Business, or a related field. MBA preferred.
• Experience: 5+ years in marketing roles, with expertise in content creation, performance marketing, and digital marketing.
• Skills:
• Proficiency in marketing tools like Google Analytics, HubSpot, Canva, and ad platforms.
• Strong creative writing and communication skills.
• Data-driven mindset with a knack for problem-solving.
• Ability to work in a fast-paced, dynamic environment.

Why Join Us?

• Open and transparent culture. We embrace openness and promote creativity and ideas from anyone and everyone.
• Impactful role in a fast-growing startup with ample room for career growth.
• Direct influence on creating a dent in India’s transportation ecosystem.
• Collaborative, results-driven team culture