Company Description

Namma Yatri is a Software as a Service (SaaS) / Mobility as a Service (MaaS) platform that enables drivers to seamlessly connect with riders, ensuring frictionless user experiences and hassle-free services for both. As a people-first platform, Namma Yatri and its family of apps—including Yatri Sathi, Odisha Yatri, and Mana Yatri—are transforming urban mobility. We provide cutting-edge technology at utility pricing, fostering partnerships across Samaaj (Society), Sarkaar (Government), and Bazaar (Business) while embracing open networks like ONDC. At Namma Yatri, we are expanding beyond autos to build a comprehensive multi-modal mobility ecosystem. Our goal is to create a seamless, integrated transportation network that offers commuters multiple options- Busses, Metro, Auto, Cabs ensuring affordability, convenience, and accessibility. With over 2 lakh rides daily and growing global interest, Namma Yatri is leading the way in accessible, community-driven mobility solutions.

We’re looking for a dynamic and driven Growth Manager to lead customer-side growth efforts for our mobility platform in Kerala. This role is central to our mission of building a customer-first ecosystem that is efficient, hyperlocal, and scalable.

You will be responsible for planning and executing strategies to increase customer acquisition, drive user engagement, and improve overall customer experience. The ideal candidate is someone who combines creative thinking with strong analytical skills, is deeply attuned to local nuances, and thrives on building from the ground up.

• Customer Acquisition & Activation: Develop and lead initiatives to increase app installs, first bookings, and conversion rates. This includes performance campaigns, referral loops, and local activations.

• Hyperlocal Growth Campaigns: Execute neighborhood-specific growth strategies by understanding local mobility behavior, demand pockets, and competitive landscape.

• Onboarding & Lifecycle Marketing: Improve user onboarding journeys and craft personalized communication to drive repeat usage, retention, and long-term loyalty.

• Partnership Development: Build strategic alliances with RWAs, corporates, educational institutions, and local influencers to drive adoption and visibility.

• Retention & Engagement: Monitor churn signals and implement reactivation strategies using email, push notifications, offers, and in-app nudges.

• Data-Driven Optimization: Track key performance metrics (CAC, activation, retention, LTV) and use insights to iterate campaigns and improve funnel efficiency.

• Offline + Digital Integration: Bridge online and offline marketing by blending digital campaigns with high-impact on-ground activations and community-building initiatives.

• Team Leadership & Coordination: Lead a team of growth executives, field marketers, and vendor partners. Collaborate with central teams for design, content, and product alignment.

• 3–5 years of experience in customer growth, field marketing, digital campaigns, or GTM functions preferably in mobility, e-commerce, or consumer tech.

• Proven track record of managing campaigns end-to-end—from planning to execution and analysis.

• Strong analytical mindset with proficiency in Excel, Google Sheets, campaign analytics, and CRM platforms.

• Excellent interpersonal and communication skills—confident dealing with users, vendors, and cross-functional teams.

• Creative problem-solver with an execution-first approach.

• Familiarity with Kerala’s local market dynamics and fluency in Malayalam is a strong advantage.

• Real Impact: Directly shape how millions of people experience city mobility.

• Autonomy & Ownership: Freedom to experiment, build fast, and create impact at scale.

• Transparent Culture: We value openness, speed, and ideas—irrespective of title or team.

• Learning & Growth: Be part of a growing team solving real-world problems in mobility, logistics, and tech.