Job Description: Content & Communication Lead – East Zone

Organization: Moving Tech Innovations Pvt Ltd

Location: Kolkata

Language Requirement: Fluent in Bengali (Mandatory) | Odia or Assamese (Preferred)

Travel: Limited – Other expansion cities in East, as required

About the Role

Namma Yatri East Zone is looking for a growth-driven Content & Communication Lead who understands that content is not just about posts — it is about driving driver acquisition, customer retention, brand trust, and revenue growth.

This is a hands-on role. We need someone who can think strategy, execute on-ground, shoot content, act when required, edit videos, coordinate with agencies, and most importantly — grow the business through communication.

Key Responsibilities

1. Content Strategy & Communication Planning

● Develop and execute comprehensive content and communication strategies aligned with business goals.

● Own the end-to-end communication narrative for the East Zone.

● Create messaging frameworks for driver acquisition, retention, and customer engagement.

● Plan campaigns across digital, on-ground, and hybrid formats.

2. Driver & Customer Growth Communication

● Design communication funnels to:

○ Acquire new drivers

○ Improve driver engagement and retention

○ Acquire new customers

○ Improve ride frequency and loyalty

● Craft hyperlocal, culturally relevant messaging in Bengali.

● Create high-impact scripts for app notifications, WhatsApp campaigns, social media, and on-ground activations.

3. Hands-On Content Creation (Must Have)

● Conceptualize, shoot, and edit short-form videos (Reels, Shorts, etc.).

● Basic acting/presentation skills for brand videos when required.

● Execute on-ground shoots with drivers and customers.

● Create raw, authentic content aligned with the brand voice.

4. Agency & Vendor Coordination

● Coordinate with creative, PR, media, and production agencies.

● Ensure timely delivery of high-quality content.

● Maintain brand consistency across all communication touchpoints.

● Manage ATL & BTL execution with agency partners.

5. Social Media, PR & Brand Growth

● Manage and grow social media handles with measurable KPIs.

● Plan and execute PR activities and media engagement.

● Lead ATL and BTL activities including on-ground activations.

● Track performance metrics and optimize content for growth.

● Build a strong local brand presence in the East Zone.

Who We Are Looking For

● 1–5 years of experience in content, marketing, or brand communication.

● Proven experience in growing a business or community through content.

● Strong understanding of hyperlocal marketing.

● Fluent in Bengali (Mandatory).

● Odia or Assamese (Preferred – strong advantage).

● Hands-on experience in shooting and editing videos (basic tools like CapCut, VN, Premiere Pro, etc.).

● Comfortable being in front of the camera when required.

● Strong execution mindset – not just ideation.

● Ability to work in a fast-paced startup/government-backed ecosystem.

What Success Looks Like

● Increase in driver onboarding and active driver base.

● Higher ride frequency and improved customer retention.

● Strong social media growth and engagement.

● Improved brand recall across East Zone markets.

● Content that directly contributes to measurable business growth.

Why Join Namma Yatri?

● Be part of a zero-commission, driver-first mobility movement.

● Opportunity to build a regional brand from the ground up.

● Direct impact on business growth through communication.

● Work closely with leadership and on-ground operations.