🚀 WHO WE ARE


👋 Hey there! We are Paismo, a fast-paced, growing HR tech / fintech startup backed by top global investors with an international team across Pakistan, United States, Mexico and Ethiopia. Our mission is to change the way we manage, grow, pay, and up-skill workers around the globe!


As a Digital Marketing Executive, you play a very important role, you will have the opportunity to provide ongoing social media content, participate in online conversations, manage online reputation, and monitor engagement. Engage with customers by responding to questions, complaints, and comments, and solicit feedback to improve product and service offerings.

If you’re looking for a fast-paced, challenging, expert startup environment, we’re the team for you!


💪 RESPONSIBILITIES

• Create engaging, creative, and innovative content for regularly scheduled posts that inform and educate audiences while promoting brand messages. Update website, providing insightful, creative ideas for content marketing.
• Manage social media platforms and create compelling content to enhance brand visibility and engagement. Monitor social media channels, respond to comments and inquiries promptly, and proactively engage with the community to build strong relationships.
• Collaborate with cross-functional teams to create high-quality, engaging content such as blog posts, videos, infographics, and webinars. Optimize content for various channels and distribute it effectively to attract and engage the target audience.
• Identify and build relationships with industry influencers and strategic partners. Collaborate with them to amplify brand reach, drive growth, and tap into new customer segments.
• Research and develop a content strategy for social media campaigns that is aligned with the latest trends. Create and publish engaging posts that resonate with our audience and promote our brand.
• Monitor brand mentions and promote user-generated content to connect with the audience personally. Analyze social media analytics to measure the performance of the campaigns. Stay updated about the latest features and other offerings of social media platforms.
  
  

🤔 MINIMUM REQUIREMENTS

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 0-2 years of experience required.
• Strong creative and content creation skills, with an eye for visual aesthetics. Hands-on experience with Canva.
• Strong knowledge of social media platforms and content marketing.
• Excellent communication and interpersonal skills to engage with the community and build relationships.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Experience with influencer marketing and partnership management is a plus.
• Passion for staying updated on industry trends, emerging technologies, and best practices in social media marketing.
  
  

🚀 PREFERRED SKILLS

• Solid track record experience in brand building
• Go getter, self-starter mentality
• 🗺️OUR CULTURE
• We are a global team of iterative, growth minded individuals
• We are accountable, committed to our goals
• We are problem focused and transparent in actions towards achieving goals
• We are team players, honest and caring for each other
• We thrive in environments that enable us to speak up and push for the overall mission of the company, which is to redefining the way workers globally are managed, earn, and grow
  

🧳 INTERVIEW PROCESS

Please note, for this position, we will do a Live Case Interview where we validate qualifications.

💭 Ready to join Paismo? Send your resume at hr@paismo.com