🚀 Founding Account Executive | Impact Start-up | SaaS Sales | Starter 🚀

Some call it business developer, some call it account executive. We call it our first business and sales hero in the team!

This is a unique opportunity for a dutch speaking, curious, creative, and entrepreneurial business developer or account executive. You will be the first sales hire, set up a winning sales playbook, find true product-market fit together, and bring Passionfruit to a new era of business growth throughout Europe.

As our business and sales hero, you will work directly with the founders to fully understand the customers' pain points, experiment with the right growth initiatives to fuel the pipeline, be a brand ambassador, build up the team, and, of course, close the deals we jointly set up. This role is perfect for a creative salesperson with a few years of B2B SaaS sales experience already. You love to spot new business opportunities and understand how to connect the right dots between people and within companies. Without a doubt, you should be excited to be part of the sustainability and generative AI boom.

Our Mission

Join Passionfruit on its mission to prepare 10,000 consumer goods companies for a new era of transparency. This industry demands more transparency on sustainability, quality, and food safety. Managing and sharing this compliance information should be seamless and actionable, but currently, it’s the opposite. It’s overwhelming, painful, and full of administrative tasks that take loads of valuable time from sustainability and quality teams. Time that should be spent making an impact. We are here to change that.

Our Approach

At Passionfruit, we empower these teams with tools they need to share compliance information easily, reach their goals faster, and drive impact. By leveraging AI and user-friendly workflows, we’re building the smoothest experience to auto-answer compliance requests, analyse data gaps, and manage documentation flow without disrupting daily operations.

We’re headquartered in Rotterdam and currently have a small, highly collaborative team that values curiosity above all. We’re recently backed by some great VCs and investors and are expanding our team rapidly over the upcoming year. With your help, we believe we can truly make the change needed in the global food industry and beyond.

Why Passionfruit? What’s the Offer?

We offer start-up salaries ;) with scale-up benefits that fit a founding account executive. This is an opportunity to work closely with our founders, shape Passionfruit’s growth, and financially benefit from our success together.

• Growth & Impact: Be part of a thriving startup backed by early-stage VCs. Help us grow our team to 15 FTE within a year. Build a solution that makes a tangible difference for the lives of our customers and wider consumer goods industry.
• Start from scratch: Opportunity to build a SaaS Sales machine and a strong, fun, diverse sales team from scratch.
• Salary & Bonus: Start-up base salary, which is in line with co-founders salary. One-off bonus every time we hit new customer milestones as a team, such as our 20th, 40th, and 100th customers.
• Equity: Potential equity options in Passionfruit in line with your and the companies growth.
• Flexible working options: Unlimited holidays and flexible working options. Collaborate from our Rotterdam office to build team energy.
• Supportive and fun: Enjoy a supportive, safe, and fun working environment. You can be the hero of the team, as a percentage of every sale will go to team events to celebrate achievements together.
• Budget for training: We invest in you like we already are a scale-up. €2500 yearly training budget for top-class sales courses/memberships of your choice.
• Founders: Two highly ambitious co-founders with experience in the field;
• Maikel (CEO) - Brings 9 years of experience from Unilever, understanding the problem and customer inside out.
• Lars (CPO)- Built the first version of Passionfruit. With 7 years as a product designer, developer, and expert in the field of Gen AI, he's the creative brain behind our product's consumer appeal.

Your Role and Responsibilities

The first 6 months will be focused on understanding the market, becoming a real brand ambassador, and creating the sales pipeline. After those 6 months, the focus will shift to building a winning sales playbook, keeping fueling the pipeline, closing deals with the founders, and creating a winning sales machine.

• Understand the market: Know the market, its challenges, potential customers, and spot new business opportunities that make a difference for the customer.
• Voice of the customer: Create a feedback loop to the team, impact the product roadmap, and find the right product-market fit together.
• Build the first playbook: Set up a sales playbook to grow from 10 to 1000 customers and beyond.
• Create a sales machine: Experiment with growth initiatives and learn what works and what doesn’t. Scale up the machine. Set up and hire the right team over time.
• Build pipeline and close own deals: Create winning opportunities for yourself and the founders, qualify leads, and partner with the founders on closing new customers.
• Brand ambassador: Join business events, be active on LinkedIn, and visit (potential) customers in person. You are a true brand ambassador offline and online.

What Sets You Apart

We don’t expect you to tick all the boxes, but you should feel below profile describes you really well. Above all, you should be excited about our mission, tech, and product.

• Problem-solving skills: bachelor level problem solving while having a ‘get stuff done’ mentality.
• B2B SaaS experience: 2+ years of experience in B2B software sales. Ideally, some first closing experience. A big plus if in start-up/scale-up/own entrepreneurial environment.
• Curious and creative: Curious by nature, always putting the customer at the heart. Creative, always excited to spot new opportunities with new and existing customers.
• Loves to connect with different people: Understands how to find the right people and connect the right dots between and within companies. Combines business acumen and empathy when talking with different layers and stakeholders within organizations.
• Research skills: Understand complex topics quickly and the superpower to make them easily understandable for customers.
• English and Dutch: Excellent communication skills, fluent in both English and Dutch.
• Tech-savvy and industry expertise: Experience in the food or manufacturing industry is a plus. Excitement about Gen AI tech and how to snake up the traditional compliance segment is essential.
• Mission-driven: A motivation for what we do and our mission: “Give valuable time back to the sustainability, quality, and safety heroes to make an impact by preparing over 10,000 food companies for a new era of transparency.”

Is this you? Excited to work together?

• Please submit your resume, and we’ll talk soon! if you have any questions you would like to ask us in advance, feel free to send an email to maikel@passionfruit.earth.