Location: Onsite - South Jakarta

Experience Level: 5 years

Industry: Fintech / Web3 / Digital Payments

About Pexx

Pexx is a modern digital payments platform designed to simplify global transactions and give access to USD Yield accounts. Our mission is to empower users with seamless, secure, and innovative financial tools that bridge traditional finance and emerging technologies like Web3. As we grow, we’re looking for creative and driven individuals to help shape the future of digital finance.

Role Overview

We’re looking for a CRM Lead who can own and scale PEXX’s lifecycle marketing and retention strategy. This is a hands-on, in-office role based in Jakarta. The ideal candidate is proficient in CRM Tools , data-driven, and passionate about using automated messaging to drive transactions, loyalty, and re-engagement.

You’ll build and manage campaigns across push, in-app, newsletters, blogs and email—designed to activate, retain, and grow a global user base. This role is perfect for someone who thrives on metrics, loves experimentation, and can translate data insights into high-performing communications.

Key Responsibilities

• Own PEXX’s end-to-end CRM strategy and execution using OneSignal
• Build and optimize campaigns for onboarding, reactivation, retention, upsell, and winback
• Design and manage user journeys across push, email, and in-app messaging
• Analyze campaign performance and user behavior to generate insights and increase engagement and transaction volume
• Define key segments and trigger-based automation flows that scale with user growth
• Collaborate with product, data, and marketing teams to align messaging with lifecycle stages
• Test, learn, and iterate through A/B and multivariate experiments
• Monitor KPIs including open rates, CTR, conversion, churn, LTV.

Skills & Qualifications

• Minimum 5 years of experience in CRM, lifecycle marketing, or retention marketing Proven experience using OneSignal or similar CRM platforms (Braze, Iterable, MoEngage, etc.)
• Strong analytical skills—comfortable working with data, segments, and KPIs
• Experience designing automated flows and journey-based campaigns
• Proficient in writing concise, compelling CRM copy in English
• Familiarity with growth, product marketing, and performance metrics in fintech or mobile-first businesses
• Self-starter with excellent project management and prioritization skills
• Bonus: Experience in fintech, crypto, or Web3 lifecycle marketing
• Bonus: Comfortable using AI tools for personalization, predictive segmentation, or campaign ideation

What We Offer

• Full-time, in-office role at our Jakarta HQ
• The chance to lead and scale a CRM engine at a fast-growing fintech brand
• High autonomy in a data-led environment focused on impact and experimentation
• A forward-thinking team that values performance, creativity, and initiative
• Opportunity to directly influence user growth, engagement, and retention at scale