Brand Associate - PH Brand

About the role

Key Responsibilities:

• Support the development and execution of 360° brand and product campaigns.
• Contribute to campaign ideation and social-led content direction.
• Own key workstreams from planning to rollout, ensuring timelines and deliverables are met.
• Act as the owner and custodian of the brand campaign sheet, ensuring accuracy, alignment, and timely updates across stakeholders.
• Translate campaign objectives into execution plans across channels (KOL, PR, activations, digital).
• Ensure outputs align with brand positioning, tone, and audience behavior.
• Develop and execute KOL strategies to amplify campaigns.
• Identify and manage creators based on audience fit and campaign objectives.
• Lead coordination with agencies, KOLs, and talent managers from briefing to rollout.
• Ensure content is aligned with campaign direction and drives strong engagement.
• Conceptualize and execute on-ground and digital activations to amplify campaigns.
• Propose ideas with high engagement and viral potential based on audience insights.
• Coordinate with internal teams (Creatives, Product, Digital Sales & Media, Operations, LSM) for seamless execution.
• Ensure activations translate effectively into social media and PR content.
• Lead the evaluation and execution of brand sponsorships and partnerships.
• Assess opportunities based on brand fit, audience relevance, and potential ROI.
• Build and manage relationships with external partners.
• Act as a key coordinator across Brand, Product, Digital Sales & Media, Creatives, Operations, and external partners.
• Ensure alignment of campaign requirements across all touchpoints.
• Support the Sr. Marketing Manager in campaign planning and integrated marketing communications (IMC) alignment.
• Monitor performance across KOLs, activations, and partnerships.
• Analyze key metrics including engagement, reach, and conversions.
• Provide insights and recommendations to improve future campaigns.

Skills:

• Not specified

Qualifications:

• 2–4 years of experience in brand marketing, campaign management, or influencer marketing.
• Strong understanding of social media trends, creators, and consumer behavior.
• Proven experience managing campaigns, KOLs, or partnerships.
• Strong project management and stakeholder coordination skills.
• Creative thinker with the ability to translate ideas into execution.
• Data-aware with a basic understanding of campaign and social metrics.
• Campaigns are executed seamlessly with strong amplification across KOLs, activations, and partnerships.

Job Type

Employee status : Full-time