Seoul, South Korea

Rovers defines the agriculture of the future as a content business. Content is protected and traded as IP (Intellectual Property). Agricultural IP is defined as agricultural product varieties, cultivation techniques, and brands. In other industries, the importance of IP is already being emphasized and recognized as a key factor in future industries, but in the agricultural sector, There is no leading company that recognizes the importance of IP and develops its business by utilizing it. Agricultural products produced through varieties, cultivation techniques, and brands developed in Korea are consumed overseas, and conversely, varieties and brands developed overseas are consumed in Korea. Rovers regards agriculture as a medium that connects people all over the world, and aims to become a leading agricultural IP company that provides fundamental happiness from food to the world by being the subject of that connection.

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