Snef

snef.co

Snef is the End-to-End Autonomous Commerce OS. Incubated by Antler and built by Engineering Leadership from Grab, GoTo, and Gojek, Snef automates the entire commerce lifecycle for high-volume brands. THE THESIS: The 40% "Friction Tax" Mid-market brands lose 40% of potential revenue because their stack is fragmented. They rely on "Human Middleware" to stitch together Marketing (Social), Sales (Support), and Logistics (WMS). This fragmentation kills conversion and spikes OpEx. THE SOLUTION: Unified Autonomous Infrastructure Snef replaces the fragmented stack with a single Autonomous Rail that manages the transaction end-to-end: 1. Acquisition (Discovery): AI Agents instantly engage leads in Social DMs/Comments (0.2s response time), converting intent into checkout links inside the feed. 2. Transaction (Checkout): A Headless Commerce Engine that processes orders instantly, bypassing slow mobile web redirects. 3. Operations (Logistics): Automated routing directly to the Warehouse Management System (WMS), removing manual entry and human error. TRACTION Validated in Southeast Asia handling volume for giants like Skintific, Snef is now exporting this infrastructure to heritage brands in the US, SEA, and UK. THE FOUNDING TEAM Akshay Bhardwaj (CEO): Ex-Engineering Lead at Grab and GoTo. Umesh Yadav (CTO): Ex-Product Engineer at Gojek (Chat Platform).