Key Responsibilities:

• Lead and manage the planning of the digital acquisition strategy
• Plan, executed, and measured all digital marketing, including Performance ads (Facebook Ads, Google Ads, Apple Search Ads, TikTok ads) and display advertising campaigns, including constant experimenting and AB testing, to optimize cost efficiency and maximize ROI
• Oversee and evaluate the performance of other digital marketing channels such as email marketing, social media, and paid advertising to optimize CAC, ROI for Digital Marketing campaign
• Conduct keyword analysis and market research to identify and capitalize on growth opportunities
• Manage and optimize SEO campaigns to improve the website's ranking on search engines
• Work with affiliate partners; and other partners' channels for acquisition growth
• Utilize web analytics tools like Google Analytics to monitor, report, and analyze website and advertising campaign performance
• Perform data monitoring and analysis daily/weekly and provide recommendations based on consumer insights
• Generate ideas and write ad content that accurately reflects customer insights
• Own the relationship with Ops and other internal functions (Product, IT, Marketing, Finance, HR, CS) to ensure alignment and secure the support needed

What We Look For:

• 3 - 5 years of experience in digital marketing. Strong experience and track record with digital marketing planning & optimization
• Highly creative with experience in identifying target audiences and managing digital campaigns
• Experience in optimizing landing pages and user funnels, preferably in Saas/ mobile app business
• Strong analytical skills and data-driven thinking
• Open mindset, get updated with the latest trends and best practices in online marketing and measurement
• Honest, responsible, innovative, and solution-oriented person, team-player

Why You’ll Love Working Here:

• Create impactful technology products to bring value to society, especially to underserved people
• Young, dynamic start-up environment with knowledgeable and experienced leaders
• Hone your skills through the new challenges, and have your say in contributing towards the common goals
• Competitive remuneration package
• Cool office, work time & location flexibility, other perks include snacks, coffee...
• Full range of insurance policies