ABOUT FINAN

Finan is building Southeast Asia's leading AI-powered business platform to help small and medium enterprises (SMEs) manage, operate, and grow with confidence.

Our flagship products:

● SoBanHang – Vietnam's #1 sales and business management app for micro-merchants and household businesses.

● FinanBook – A modern financial and accounting management platform that helps SMEs automate banking and smart accounting.

ROLE OVERVIEW

As the Content & Communications Manager, you will lead our storytelling engine. You are responsible for translating complex fintech solutions (like AI-driven sourcing, nano-loans, and tax compliance,…) into a customer language. Your goal is to make SBH the most trusted partner for micro-merchants across Vietnam by leveraging AI to produce high-volume, high-quality, and hyper-personalized content.

1. AI-Powered Content Production (40%)

• Scale with AI: Architect a content pipeline using Generative AI (text, image, and video) to produce daily educational and promotional materials at 10x the speed of traditional methods.
• Prompt Engineering: Develop and maintain a "Content Library" to ensure all AI-generated content (Zalo scripts, TikTok captions, FB posts,…) maintains the authentic SBH "supportive and grounded" tone.
• Video First: Lead the production of "edu-tainment" short-form videos (TikTok/Reels). Use AI for rapid subtitling, voiceovers, and trend-matching to capture the attention of busy shop owners.
• Visual Storytelling: Oversee the creation of infographics and visual guides that simplify complex tax and regulatory updates.
• Ability to turn raw data and merchant interviews into high-converting B2B case studies, whitepapers, and "Success Playbooks.

2. Analytical Strategy & Performance (30%)

• Data-Driven Hooking: Analyze engagement data to identify which "content hooks" drive the highest conversion from a "View" to an "App Install."
• A/B Testing: Run constant experiments on messaging—testing which AI-generated variations resonate best with specific segments.
• ROI Ownership: Own the KPIs for content-driven growth, including organic reach, community engagement rate, and Cost Per Acquisition (CPA) from social channels.

3. Strategic Communications & Creative Direction (30%)

• Campaign Conceptualization: Design 360-degree creative campaigns for product launches.
• Brand Guard: Act as the final gatekeeper for brand consistency. Ensure that while we use AI to produce content, the intent and empathy remain 100% human.
• Stakeholder PR: Craft thought-leadership content for SBH leadership, positioning the company as the primary advocate for the digitalization of Vietnam’s micro-economy.

REQUIREMENT

• 4-6 years in Content/Comms, ideally in Fintech, Edtech, or E-commerce.
• Native-level Vietnamese with professional-level English.
• Must showcase at least one project where AI was used to scale a content campaign.
• Experience managing a multidisciplinary team (designers, video editors, …).

Working hours: Monday - Friday: 8h30 - 18h00, lunch break: 12h00 - 13h30

Saturday: 8h30 - 12h00

Working place: 173 Tran Nao, An Khanh Ward, Thu Duc City, Ho Chi Minh City