About us

Finan Pte Ltd is a fintech company on a mission to make it easier for businesses to run and grow. We build AI-powered solutions that connect growth, operations, finance, suppliers, and partners — helping businesses work smarter, grow faster, and enabling partners to serve them more efficiently.

Our two flagship products reflect this vision:

- SoBanHang is the #1 business app in Vietnam that helps shop owners manage sales, inventory, receivables, and digital financial tools — all from a mobile phone.

- FinanOne is the modern finance and banking platform that helps SMEs control spending, manage cash flow, and grow smarter.

To date, Finan has supported over 650,000 businesses and processed more than $3 billion in annual transactions, with an average app rating of 4.8★ from over 60,000 users.

We’re backed by top global investors and have received national recognition, including 1st Prize at Techfest Vietnam 2022 and #3 SEA innovative startup 2024. Our leadership team includes founders and executives from Lazada, OneMount Group, Datamart, Microsoft, and BIDV, bringing deep experience in fintech, e-commerce, and enterprise tech - now building toward a bold 2030 vision:

• By 2030, Finan One will be the leading AI-powered business platform for 1 million businesses worldwide — helping them run better, grow faster, and work smarter with customers, teams, suppliers, and partners all in one place.

The Role

As Head of Growth Marketing, you will own SoBanHang’s full-funnel growth strategy and execution, from awareness through merchant activation and long-term retention. You will build and lead a high-performing growth team, set the measurement framework, and operate AI as core infrastructure across campaigns, content, experimentation, and analytics. You will report to senior leadership and partner closely with Product, Data, and Sales to drive sustainable, efficient growth across Vietnam’s SMB market.

Key Responsibilities

Growth Strategy & Leadership

• Define and execute the company’s growth marketing strategy across acquisition, activation, retention, and referral.
• Build, mentor, and scale a growth team spanning performance marketing, lifecycle, content, and analytics.
• Own growth targets and budget; report performance, learnings, and forecasts to leadership.

AI-First Execution

• Embed AI tools and workflows as the default across campaign creation, content production, audience targeting, and reporting.
• Build AI-assisted systems for personalization, lead scoring, churn prediction, and creative generation at scale.
• Establish prompt libraries, automation pipelines, and agent-based workflows that raise team velocity and output quality.
• Evaluate and adopt emerging AI marketing technology, balancing experimentation with measurable ROI.

Performance & Lifecycle Marketing

• Plan and optimize paid and organic acquisition channels (paid social, search, app store, partnerships, and referral).
• Design lifecycle and CRM programs—onboarding, activation, and retention—across push, in-app, email, Zalo, and SMS.
• Improve unit economics by driving down CAC and lifting LTV, activation rate, and merchant retention.

Experimentation & Analytics

• Run a rigorous, high-velocity testing program with clear hypotheses, guardrails, and statistical discipline.
• Define the growth measurement framework and partner with Data to maintain dashboards and attribution.
• Translate insight into action, continuously reallocating spend and effort toward what works.

Cross-Functional Partnership

• Partner with Product to align growth loops, onboarding, and in-product experiences.

Work with Sales and Operations to support merchant acquisition and expansion in the Vietnamese market.

What We’re Looking For

• 6+ years in growth or performance marketing, including experience leading and building teams, ideally at a high-growth startup, marketplace, fintech, or SaaS company.
• Proven AI fluency—you actively use AI tools in your daily work and have shipped real outcomes with them across content, automation, or analytics.
• Full-funnel expertise across paid acquisition, lifecycle/CRM, and retention, with strong command of unit economics (CAC, LTV, payback, retention).
• Data-driven mindset—comfortable with analytics tools, experimentation, and turning data into decisions; SQL or equivalent is a plus.
• Operator’s bias for action—you are hands-on, move fast, and balance rigor with speed.
• Strong communication and leadership, able to align stakeholders and develop talent.
• Local market understanding—familiarity with Vietnam’s SMB landscape and digital channels (e.g., Zalo, Facebook, TikTok) is strongly preferred. Working proficiency in Vietnamese and English.

Nice to Have

• Experience marketing to SMBs, merchants, or micro-businesses.
• Background in fintech, e-commerce, or B2B2C platforms.
• Experience building AI agents, automations, or internal tooling for marketing teams.

What We Offer

• A leadership role with real ownership and direct impact on a fast-growing platform serving Vietnam’s small businesses.
• The mandate and resources to build an AI-first growth function from the front.
• Competitive compensation, performance incentives, and growth opportunities.
• A mission-driven team digitalizing an underserved and high-impact market.

Benefit

• Lunch & laptop allowance.
• Full social insurance and benefits in accordance with Labor Law.
• Social insurance contribution based on 100% of salary.
• Bonuses on holidays and Tet.
• Team building programs, year-end party, annual events for International Women's Day (8/3), Vietnamese Women's Day (20/10), and Christmas.

Work location: 173 Tran Nao, An Khanh Ward, Ho Chi Minh City

Work hours: Monday - Friday (08:30-18:00), Saturday (08:30-12:00)