3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In under 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 110+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place. More on working at Sona here.

About the Role

We’re looking for an experienced and strategic Sales Manager to lead our high-performing team of Account Executives as we enter our next stage of growth.

This is a unique opportunity to join a fast-scaling business and help shape the structure, processes, and culture of the sales organisation. You’ll be responsible for empowering your team to perform at their best through thoughtful coaching, clear goal-setting, and a strong culture of accountability and motivation. You’ll play a pivotal role in ensuring the team is set up to scale sustainably.

Our ideal Sales Manager is a data-driven, hands-on leader who thrives in a high-growth environment, brings structure without bureaucracy, and is passionate about coaching others to reach their full potential.

Responsibilities

You will own the following areas:

Team Coaching & Development

• Act as a mentor and coach to AEs, driving skill development, confidence, and performance.

• Deliver regular, actionable feedback and structured training to ensure continuous growth.

Data-Driven Decision Making

• Leverage performance metrics, pipeline analysis, and CRM data to guide team strategy.

• Own forecasting with a high level of accuracy; identify trends and implement adjustments proactively.

• At the same time, willing to roll up your sleeves and be hands on in deals and sales processes. This includes attending client meetings, marketing events and developing your professional network.

Strategic Prioritisation

• Ruthlessly prioritise time, resources, and focus to align with business objectives and highest-impact opportunities.

• Remove blockers and streamline processes to maximise AE productivity and outcomes.

Culture, Communication & Motivation

• Foster open, honest, and inspiring communication across the team.

• Set a clear vision and rally the team around common goals, driving motivation and accountability.

• Create a culture of psychological safety, ownership, and autonomy for all team members whilst maintaining standards of excellence and continuous improvement.

• Champion a supportive environment where AEs feel secure to take initiative and push boundaries.

Requirements

• Proven experience leading high-performing B2B sales teams in a fast moving, start up or scale up environment, ideally in a SaaS or tech environment.

• Demonstrable track record of coaching and developing individual contributors into top performers.

• Deep understanding of sales metrics, pipeline management, and forecasting tools (e.g., Salesforce, HubSpot).

• Exceptional communicator, capable of influencing and aligning cross-functional teams.

• Strong prioritisation and time management skills with a bias for action.

• Empathetic leadership style with a passion for growing others and fostering team culture.

• Familiarity with sales methodologies such as Command of the Message, Challenger and MEDDPICC.

Benefits

• Base salary £100k - £120k + Double Commission (OTE £200k - £240k)

• Hybrid - 2 days a week in the London office (Weds & Thurs)

• Share options

• 35 days annual leave (25 days standard plus 10 flexible public holiday days)

• Extra day of leave for every year of service

• Pension contributions matched up to 5%

• Comprehensive health insurance

• Enhanced parental leave & pay

• Co-working space stipend for those based outside London

• Bi-annual all expenses paid team retreats

• The latest Macbook and equipment budget for your home office

• Professional development budget

• Unlimited free books

Note: this represents a typical benefits package for a UK-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.