3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place. More on working at Sona here.

About the Role

As our new Regional Sales Director, you’ll lead our Social Care sales pod and be instrumental in scaling how Sona sells into our most successful vertical.

It’s an opportunity to write your own enterprise-level GTM playbook for a market-leading, must-have product, coach and continue building an already successful team to truly exceptional performance, and set the standard for future geographic and vertical expansion at Sona.

Responsibilities

• Coach and lead a pod of AEs to sustained high performance, enabling ramp‑stage reps to reach full attainment and driving increasing average deal size among seasoned reps

• Design and codify a repeatable Sales Playbook tailored to Social Care enterprise buyers that can be adopted in other verticals

• Run weekly reviews and deal-level support sessions, ensuring rigorous forecasting and sales discipline via MEDDPICC methodology

• Partner with RevOps and Sales leadership to assess expansion opportunities, build go‑to‑market plans and execute new team launches

• Own team recruitment, onboarding, culture building and performance management to maintain a high-performing sales organisation

• Drive a customer-first, data‑driven culture—identifying funnel drop‑off points and optimising conversions at every stage

Requirements

Everyone is different but hopefully lots of the following applies to you:

• Experience in frontline SaaS sales leadership with with clear evidence of building consistent quota coverage across a team

• A background as a quota‑bearing AE

• MEDDPICC fluency is a must; you can coach others in its application

• Comfortable working in quarterly‑quota selling cycles and net‑new logo environments

• Process and data-driven, detail-oriented - able to diagnose issues from funnel data and drive improvement

• You thrive in startups with fast-paced, ambiguous environments that require resilience and resourcefulness

• Bonus: background in Force Management / Command of the Message frameworks; experience recruiting high-quality SDRs/BDRs

Benefits

• Salary: £130-150k + double OTE (uncapped)

• Hybrid working from our London office (Fitzrovia)

• Share options

• 35 days annual leave (25 days standard plus 10 flexible public holiday days)

• Extra day of leave for every year of service

• Pension contributions matched up to 5%

• Comprehensive health insurance

• Enhanced parental leave & pay

• Co-working space stipend for those based outside London

• Bi-annual all expenses paid team retreats

• The latest Macbook and equipment budget for your home office

• Professional development budget

• Unlimited free books

Note: this represents a typical benefits package for a UK-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.

Compensation Range: £130K - £150K