Brand Communications Manager

Sova Health

Sova Health

Marketing & Communications
Gurugram, Haryana, India
Posted on Friday, February 2, 2024

Sova Health, India’s pioneer in Microbiome Health, is looking for a skilled Brand and Communications Manager to join our vibrant team. At Sova, we are dedicated to revolutionising healthcare through groundbreaking science and innovation, with a mission to add 1 billion healthy years to people's lives. If you are a Brand Marketing, Strategy & Design enthusiast ready to make a real impact, we invite you to be part of our journey.

About Sova Health:

Sova Health is India's first full-stack microbiome health company. We offer probiotic supplements backed by state-of-the-art microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US and India. Working with us, you get to take part in changing people's lives for the better. Every day!

Why Join Sova:

  • Be part of a mission-driven company with a vision to make the world healthier.
  • Work in a collaborative and innovative environment that values creativity and excellence.
  • Contribute to changing people's lives for the better every day.

Position Overview:

As a Brand and Marketing Communications Manager at Sova Health, you will play a pivotal role in shaping and defining our science-first brand. You will be responsible for developing and executing strategies that drive customer engagement, strengthen brand identity, and contribute to our rapid growth in the early-stage startup environment.

Key Responsibilities:

Brand and Marketing Communications Strategy:

  • Maintain a consistent and compelling brand identity across all channels. Build brand awareness and drive user preference within the strategic business categories
  • Develop and help execute comprehensive brand communication strategies aligned with the mission and values of Sova Health.
  • Set up effective renewal and retention communication to nurture the customer funnel.

Content Curation and Copywriting:

  • Be the voice of the brand.
  • Work across all levels and departments of our organisation to find what makes our business unique and communicate it to the world.
  • Create compelling, problem-forward, and hopeful content with your team that communicates the science-backed solutions offered by Sova Health.
  • Take full control of copywriting for website, ads, and marketing assets.
  • Develop a master campaign calendar and collaborate with internal teams and external partners for multimedia content.

Social Media Management:

  • Manage and grow Sova Health's presence on Instagram, LinkedIn, YouTube, and expand into alternative sources of brand awareness like Quora.
  • Drive social media campaigns to enhance brand awareness and engagement.

Renewal and Retention Strategy:

  • Develop and implement effective renewal and retention strategies to nurture and engage customers throughout their lifecycle.

Marketing Funnel and Ad Strategies:

  • Set up a robust marketing funnel with tailored strategies for TOF (Top of Funnel), MOF (Middle of Funnel), and BOF (Bottom of Funnel) audiences.
  • Develop and execute targeted ad campaign strategies to drive customer acquisition and retention.

Brand Monitoring and Analysis:

  • Conduct market research to stay informed about industry trends and competitors.
  • Monitor key performance indicators (KPIs), including CTRs, conversion rates, and social media growth.

Collaboration and Communication:

  • Lead a team of Collaborate tightly with cross-functional teams, ensuring cohesion in brand-related initiatives.

Qualifications:

  • Proven experience as a Marketing Manager or in a similar role.
  • Strong understanding of digital marketing channels and performance metrics.
  • Excellent leadership and team management skills.
  • Creative thinking and problem-solving abilities.
  • Strong analytical and project management skills.
  • Up-to-date with the latest trends and best practices in marketing.
  • Understanding or Interest in health or wellness is a bonus.

How to Apply:

If you're ready to contribute to transforming healthcare and improving lives, please submit your resume, portfolio, and a cover letter explaining your relevant experience and enthusiasm for joining Sova Health. Email your application to riya.jithu@sova.health.

Sova Health is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees. We look forward to receiving your application!