Brand Communications Manager

Sova Health

Sova Health

Marketing & Communications
Gurugram, Haryana, India
Posted on Friday, February 2, 2024

Sova Health, India’s pioneer in Microbiome Health, is looking for a skilled Brand and Communications Manager to join our vibrant team. At Sova, we are dedicated to revolutionising healthcare through groundbreaking science and innovation, with a mission to add 1 billion healthy years to people's lives. If you are a Brand Marketing, Strategy & Design enthusiast ready to make a real impact, we invite you to be part of our journey.

About Sova Health:

Sova Health is India's first full-stack microbiome health company. We offer probiotic supplements backed by state-of-the-art microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US and India. Working with us, you get to take part in changing people's lives for the better. Every day!

Why Join Sova:

  • Be part of a mission-driven company with a vision to make the world healthier.
  • Work in a collaborative and innovative environment that values creativity and excellence.
  • Contribute to changing people's lives for the better every day.

Position Overview:

As a Brand and Marketing Communications Manager at Sova Health, you will play a pivotal role in shaping and defining our science-first brand. You will be responsible for developing and executing strategies that drive customer engagement, strengthen brand identity, and contribute to our rapid growth in the early-stage startup environment.

Key Responsibilities:

Brand and Marketing Communications Strategy:

  • Maintain a consistent and compelling brand identity across all channels. Build brand awareness and drive user preference within the strategic business categories
  • Develop and help execute comprehensive brand communication strategies aligned with the mission and values of Sova Health.
  • Set up effective renewal and retention communication to nurture the customer funnel.

Content Curation and Copywriting:

  • Be the voice of the brand.
  • Work across all levels and departments of our organisation to find what makes our business unique and communicate it to the world.
  • Create compelling, problem-forward, and hopeful content with your team that communicates the science-backed solutions offered by Sova Health.
  • Take full control of copywriting for website, ads, and marketing assets.
  • Develop a master campaign calendar and collaborate with internal teams and external partners for multimedia content.

Social Media Management:

  • Manage and grow Sova Health's presence on Instagram, LinkedIn, YouTube, and expand into alternative sources of brand awareness like Quora.
  • Drive social media campaigns to enhance brand awareness and engagement.

Renewal and Retention Strategy:

  • Develop and implement effective renewal and retention strategies to nurture and engage customers throughout their lifecycle.

Marketing Funnel and Ad Strategies:

  • Set up a robust marketing funnel with tailored strategies for TOF (Top of Funnel), MOF (Middle of Funnel), and BOF (Bottom of Funnel) audiences.
  • Develop and execute targeted ad campaign strategies to drive customer acquisition and retention.

Brand Monitoring and Analysis:

  • Conduct market research to stay informed about industry trends and competitors.
  • Monitor key performance indicators (KPIs), including CTRs, conversion rates, and social media growth.

Collaboration and Communication:

  • Lead a team of Collaborate tightly with cross-functional teams, ensuring cohesion in brand-related initiatives.


  • Proven experience as a Marketing Manager or in a similar role.
  • Strong understanding of digital marketing channels and performance metrics.
  • Excellent leadership and team management skills.
  • Creative thinking and problem-solving abilities.
  • Strong analytical and project management skills.
  • Up-to-date with the latest trends and best practices in marketing.
  • Understanding or Interest in health or wellness is a bonus.

How to Apply:

If you're ready to contribute to transforming healthcare and improving lives, please submit your resume, portfolio, and a cover letter explaining your relevant experience and enthusiasm for joining Sova Health. Email your application to

Sova Health is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees. We look forward to receiving your application!