Brand Communications Manager
Sova Health, India’s pioneer in Microbiome Health, is looking for a skilled Brand and Communications Manager to join our vibrant team. At Sova, we are dedicated to revolutionising healthcare through groundbreaking science and innovation, with a mission to add 1 billion healthy years to people's lives. If you are a Brand Marketing, Strategy & Design enthusiast ready to make a real impact, we invite you to be part of our journey.
About Sova Health:
Sova Health is India's first full-stack microbiome health company. We offer probiotic supplements backed by state-of-the-art microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US and India. Working with us, you get to take part in changing people's lives for the better. Every day!
Why Join Sova:
- Be part of a mission-driven company with a vision to make the world healthier.
- Work in a collaborative and innovative environment that values creativity and excellence.
- Contribute to changing people's lives for the better every day.
As a Brand and Marketing Communications Manager at Sova Health, you will play a pivotal role in shaping and defining our science-first brand. You will be responsible for developing and executing strategies that drive customer engagement, strengthen brand identity, and contribute to our rapid growth in the early-stage startup environment.
Brand and Marketing Communications Strategy:
- Maintain a consistent and compelling brand identity across all channels. Build brand awareness and drive user preference within the strategic business categories
- Develop and help execute comprehensive brand communication strategies aligned with the mission and values of Sova Health.
- Set up effective renewal and retention communication to nurture the customer funnel.
Content Curation and Copywriting:
- Be the voice of the brand.
- Work across all levels and departments of our organisation to find what makes our business unique and communicate it to the world.
- Create compelling, problem-forward, and hopeful content with your team that communicates the science-backed solutions offered by Sova Health.
- Take full control of copywriting for website, ads, and marketing assets.
- Develop a master campaign calendar and collaborate with internal teams and external partners for multimedia content.
Social Media Management:
- Manage and grow Sova Health's presence on Instagram, LinkedIn, YouTube, and expand into alternative sources of brand awareness like Quora.
- Drive social media campaigns to enhance brand awareness and engagement.
Renewal and Retention Strategy:
- Develop and implement effective renewal and retention strategies to nurture and engage customers throughout their lifecycle.
Marketing Funnel and Ad Strategies:
- Set up a robust marketing funnel with tailored strategies for TOF (Top of Funnel), MOF (Middle of Funnel), and BOF (Bottom of Funnel) audiences.
- Develop and execute targeted ad campaign strategies to drive customer acquisition and retention.
Brand Monitoring and Analysis:
- Conduct market research to stay informed about industry trends and competitors.
- Monitor key performance indicators (KPIs), including CTRs, conversion rates, and social media growth.
Collaboration and Communication:
- Lead a team of Collaborate tightly with cross-functional teams, ensuring cohesion in brand-related initiatives.
- Proven experience as a Marketing Manager or in a similar role.
- Strong understanding of digital marketing channels and performance metrics.
- Excellent leadership and team management skills.
- Creative thinking and problem-solving abilities.
- Strong analytical and project management skills.
- Up-to-date with the latest trends and best practices in marketing.
- Understanding or Interest in health or wellness is a bonus.
How to Apply:
If you're ready to contribute to transforming healthcare and improving lives, please submit your resume, portfolio, and a cover letter explaining your relevant experience and enthusiasm for joining Sova Health. Email your application to firstname.lastname@example.org.
Sova Health is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees. We look forward to receiving your application!