About Us

Sova (www.sova.health) is India's first full-stack microbiome health company. We are pioneers in gut health in India, offering probiotic supplements backed by state-of-the-art microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US, and India. Working with us, you get to take part in changing people's lives for the better. Every day!

Why Join Sova?

Sova, in Hebrew, means the feeling of satiety, and this is our promise to our consumers. Be part of a mission-driven company with a vision to add a billion healthy years to the world. Work in a collaborative and innovative environment that values integrity and is driven by ownership. Contribute to changing people's lives for the better every day. Join Sova Health, a dynamic and innovative gut health company dedicated to empowering individuals through nutrition and wellness. We are seeking a motivated Quality Assurance Intern to support our quality assurance team in maintaining high standards of service and client satisfaction.

Position Overview

The Marketing Executive will own end-to-end 360° marketing execution across channels, covering strategy support, creative coordination, launches, and performance optimisation. This role will also drive 0 to 1 growth initiatives by piloting new channels/ideas, tracking results, and scaling what works. The person will operate with a strong bias toward speed, structured execution, and measurable outcomes, while continuously feeding campaign decisions with market and consumer insights.

Key Responsibilities

Campaign Execution & Management

• Plan and execute 360° campaigns across paid, owned, and earned channels in coordination with the Marketing Head.
• Convert campaign goals into clear briefs for design/content teams and ensure timely delivery of creatives and assets.
• Manage campaign calendars, trackers, and workflow to ensure delivery adherence and zero last-minute gaps.
• Coordinate launches across channels (Meta, Google, marketplaces, CRM/WhatsApp/email, social, influencer, website).
• Monitor performance regularly, identify drop-offs, and run quick optimisations in collaboration with relevant owners.
• Maintain campaign documentation: objectives, messaging, creatives used, learnings, and next-step actions.
• Market Research & Insight Mining
• Conduct ongoing research on consumer behavior, category trends, competitor moves, and pricing/positioning shifts.
• Convert insights into actionable inputs for messaging, creative direction, channel selection, and offer strategy.
• Build and maintain a simple insight repository (competitor creatives, claims, hooks, promo patterns, whitespace).
• Support new product narratives by aligning consumer pain points with product USPs and marketing angles.
• New Initiatives (0–1) & Growth Experiments
• Identify new growth levers (channels, collaborations, formats, funnel ideas) and design small pilots to validate them.
• Set clear success metrics for each initiative and ensure tracking is in place before launch.
• Run structured experimentation across new-age opportunities like YouTube, WhatsApp flows, influencer-led funnels, partnerships, or alternate acquisition paths.
• Document learnings and create a repeatable playbook to scale winning initiatives.
  
  

Skills & Requirements

• 0-2 years of experience in marketing execution (D2C/e-commerce preferred).
• Strong project management: planning, coordination, tracking, and deadline ownership.
• Comfort with performance metrics (CTR, CVR, ROAS, CAC) and the ability to derive actionables.
• Ability to write clear briefs and collaborate with creative, performance, and internal teams.
• Strong research skills: structured competitor tracking, trend spotting, insight synthesis.
  
  

Working knowledge of tools: Google Sheets/Excel, Meta/Google dashboards, GA4 basics (preferred).

Skills: performance metrics analysis,cvr,campaign optimization,360° marketing,insight mining,ab testing,roas,ga4 basics,meta ads,market research,campaign execution & management,ctr,google ads