Creative Lead
Sova Health
Gurugram, Haryana, India
Posted on Mar 7, 2026
About Us
Sova (www.sova.health) is India's first full-stack microbiome health company. We are pioneers in gut health in India, offering probiotic supplements backed by state-of-the-art microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US, and India.
Working with us, you get to take part in changing people's lives for the better. Every day!
Why Join Sova?
Sova, in Hebrew, means the feeling of satiety, and this our promise to our consumers. Be part of a mission-driven company with a vision to add a billion healthy years to the world. Work in a collaborative and innovative environment that values integrity and is driven by ownership. Contribute to changing people's lives for the better every day.
Role Summary
The Creative Lead owns end-to-end creative output for the marketing function, ensuring the team delivers high-volume, on-time, high-quality creatives that improve performance across platforms. This role sets the creative direction, builds strong feedback systems, and uses data (CTR, hook & hold) to continuously raise creative effectiveness.
Key Responsibilities (Day-to-day)
Sova (www.sova.health) is India's first full-stack microbiome health company. We are pioneers in gut health in India, offering probiotic supplements backed by state-of-the-art microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US, and India.
Working with us, you get to take part in changing people's lives for the better. Every day!
Why Join Sova?
Sova, in Hebrew, means the feeling of satiety, and this our promise to our consumers. Be part of a mission-driven company with a vision to add a billion healthy years to the world. Work in a collaborative and innovative environment that values integrity and is driven by ownership. Contribute to changing people's lives for the better every day.
Role Summary
The Creative Lead owns end-to-end creative output for the marketing function, ensuring the team delivers high-volume, on-time, high-quality creatives that improve performance across platforms. This role sets the creative direction, builds strong feedback systems, and uses data (CTR, hook & hold) to continuously raise creative effectiveness.
Key Responsibilities (Day-to-day)
- Translate marketing requirements into clear creative direction and production priorities.
- Build and maintain creative systems: briefing templates, review cadence, tracker hygiene, versioning, and asset library.
- Ensure every creative is platform-optimised (Meta, Google, YouTube, marketplaces, website, CRM creatives if needed). Hands-on with executing whenever required.
- Lead daily/weekly creative standups; manage bandwidth, deadlines, and escalation.
- Provide sharp, actionable feedback to improve quality and reduce iterations.
- Partner with an internal team to turn insights into creative learnings and next iterations.
- Own brand adherence across outputs: typography, colors, layout, tone, visual consistency.
- 3–6 years in creative/design leadership for D2C/e-commerce/performance-heavy brands.
- Strong command over visual + text-based creative standards for ads and other relevant platforms.
- Ability to interpret performance metrics like CTR, Hook rate, Hold rate, and convert them into creative actions.
- Strong people + project management: prioritisation, speed, feedback, stakeholder alignment.
- Creative tracker + workflow is tight (clear briefs, fewer reworks, predictable delivery).
- Output volume increases without a drop in quality.
- Quality score improves via systematic learning loops (winners, losers, patterns).
- The team becomes faster and more consistent with fewer dependencies and delays.