Associate-Partnership Alliance
Sova Health
Sales & Business Development
Gurugram, Haryana, India
Posted on Mar 20, 2026
Sova (www.sova.health) is India's first full-stack microbiome health company. We are pioneers in gut health in India, offering probiotic supplements backed by state-of-the-art microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US, and India. Working with us, you get to take part in changing people's lives for the better. Every day!
Why Join Sova?
Sova, in Hebrew, means the feeling of satiety, and this is our promise to our consumers. Be part of a mission-driven company with a vision to add a billion healthy years to the world. Work in a collaborative and innovative environment that values integrity and is driven by ownership. Contribute to changing people's lives for the better every day.
Role Summary
Drive B2B growth by identifying, engaging, and building partnerships with corporates, clinics, and wellness centres. You will generate leads, nurture relationships, and create a strong pipeline while supporting early-stage sales conversations for Sova’s gut health programs. This role offers high ownership, close collaboration with leadership, and an opportunity to build and scale partnerships from scratch.
Key Responsibilities: 1. Lead Generation & Outreach
Why Join Sova?
Sova, in Hebrew, means the feeling of satiety, and this is our promise to our consumers. Be part of a mission-driven company with a vision to add a billion healthy years to the world. Work in a collaborative and innovative environment that values integrity and is driven by ownership. Contribute to changing people's lives for the better every day.
Role Summary
Drive B2B growth by identifying, engaging, and building partnerships with corporates, clinics, and wellness centres. You will generate leads, nurture relationships, and create a strong pipeline while supporting early-stage sales conversations for Sova’s gut health programs. This role offers high ownership, close collaboration with leadership, and an opportunity to build and scale partnerships from scratch.
Key Responsibilities: 1. Lead Generation & Outreach
- Identify and reach out to potential partners:
- Corporates (HR, leadership teams)
- Clinics, doctors, nutritionists
- Wellness centres & retreats
- Use:
- Cold calls, emails, LinkedIn outreach
- Field visits and networking
- Account Warm-Up & Relationship Building
- Initiate conversations and build rapport with decision-makers
- Understand partner needs and position relevant Sova offerings
- Keep accounts engaged through consistent follow-ups
- Partnership Development (Pre-Sales)
- Corporate Gut Health Programs (OGHI)
- CXO Gut Health Protocols
- Clinic & wellness integrations
- Pipeline Management
- Maintain a strong pipeline of prospects
- Track outreach, meetings, and follow-ups
- Work towards monthly targets for:
- Meetings booked
- Qualified opportunities created
- Market Research & Opportunity Discovery
- Identify new partnership opportunities and channels
- Share insights from the field with leadership
- Help refine go-to-market strategy
- Corporate wellness programs powered by gut health
- Partnerships with clinics, doctors, and wellness centres
- New distribution channels for diagnostics and supplements
- Build a strong pipeline across 2–3 channels
- Consistently generate qualified meetings
- Support closure of multiple pilots and partnerships
- Become a key contributor to B2B growth
- Work directly with leadership on a high-impact vertical
- Build a business from scratch
- Strong learning curve across healthcare & partnerships
- Opportunity to grow into a senior partnerships role