Social Media & Influencer Executive
Sova Health
Marketing & Communications
Gurugram, Haryana, India
Posted on Apr 3, 2026
About Us
Sova (www.sova.health) is India's first full-stack microbiome health company. We are pioneers in gut health in India, offering probiotic supplements backed by state-of-the-art microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US, and India. Working with us, you get to take part in changing people's lives for the better. Every day!
Why Join Sova?
Sova, in Hebrew, means the feeling of satiety, and this is our promise to our consumers. Be part of a mission-driven company with a vision to add a billion healthy years to the world. Work in a collaborative and innovative environment that values integrity and is driven by ownership. Contribute to changing people's lives for the better every day. Join Sova Health, a dynamic and innovative gut health company dedicated to empowering individuals through nutrition and wellness. We are seeking a motivated Quality Assurance Intern to support our quality assurance team in maintaining high standards of service and client satisfaction.
Position Overview
The Marketing Executive will own end-to-end 360° marketing execution across channels, covering strategy support, creative coordination, launches, and performance optimisation. This role will also drive 0 to 1 growth initiatives by piloting new channels/ideas, tracking results, and scaling what works. The person will operate with a strong bias toward speed, structured execution, and measurable outcomes, while continuously feeding campaign decisions with market and consumer insights.
Job Summary
We are looking for a dynamic Social Media Executive to manage and grow our brand presence across social platforms while driving impactful influencer marketing campaigns. This role will focus on content execution, creator collaborations, and performance tracking to improve engagement, reach, and conversions.
Key Responsibilities
Social Media Management
Sova (www.sova.health) is India's first full-stack microbiome health company. We are pioneers in gut health in India, offering probiotic supplements backed by state-of-the-art microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US, and India. Working with us, you get to take part in changing people's lives for the better. Every day!
Why Join Sova?
Sova, in Hebrew, means the feeling of satiety, and this is our promise to our consumers. Be part of a mission-driven company with a vision to add a billion healthy years to the world. Work in a collaborative and innovative environment that values integrity and is driven by ownership. Contribute to changing people's lives for the better every day. Join Sova Health, a dynamic and innovative gut health company dedicated to empowering individuals through nutrition and wellness. We are seeking a motivated Quality Assurance Intern to support our quality assurance team in maintaining high standards of service and client satisfaction.
Position Overview
The Marketing Executive will own end-to-end 360° marketing execution across channels, covering strategy support, creative coordination, launches, and performance optimisation. This role will also drive 0 to 1 growth initiatives by piloting new channels/ideas, tracking results, and scaling what works. The person will operate with a strong bias toward speed, structured execution, and measurable outcomes, while continuously feeding campaign decisions with market and consumer insights.
Job Summary
We are looking for a dynamic Social Media Executive to manage and grow our brand presence across social platforms while driving impactful influencer marketing campaigns. This role will focus on content execution, creator collaborations, and performance tracking to improve engagement, reach, and conversions.
Key Responsibilities
Social Media Management
- Manage day-to-day operations of social media platforms (Instagram, LinkedIn, YouTube, etc.)
- Plan and execute content calendars aligned with marketing campaigns
- Publish, monitor, and optimize posts for engagement and reach
- Track trends, formats, and platform updates to keep content fresh and relevant
- Identify, onboard, and manage influencers/creators aligned with brand goals
- Build and maintain long-term relationships with influencers
- Coordinate end-to-end campaign execution (briefing, content review, posting, tracking)
- Negotiate deliverables, timelines, and commercials
- Work closely with creative and content teams to develop high-performing creatives
- Assist in scripting, briefs, and storytelling for social-first content
- Ensure brand consistency across all content formats
- Track campaign performance (reach, engagement, CTR, conversions)
- Analyze influencer ROI and campaign effectiveness
- Share weekly/monthly reports with actionable insights
- 1–3 years of experience in Social Media / Influencer Marketing
- Strong understanding of social media platforms and trends
- Experience working with influencers/creators or agencies
- Good communication and negotiation skills
- Basic understanding of analytics tools (Instagram Insights, Google Analytics, etc.)
- Creative mindset with attention to detail
- Experience with influencer marketing platforms/tools
- Exposure to performance marketing metrics
- Content writing or scriptwriting experience is a plus
- Highly organized and execution-focused
- Trend-driven and culturally aware
- Strong stakeholder management skills