About SuperFi

SuperFi is an award-winning social impact FinTech on a mission to help people stay on top of their bills and avoid problem debt. Using Open Banking, we provide real-time insights, reduce missed payments, and offer rewards for positive money habits.

We’ve already helped thousands of customers improve their financial resilience. Now, as we enter our next stage of growth, we’re looking for a hands-on, technical product leader to shape the future of personal finance.

*Note: Our previous listing for this role was disabled, and we’re unable to access earlier applications. If you applied before, please reapply here so we can review your application.

The Role

As Chief Product Officer, you'll join the leadership team and lead our product, design, engineering, and data functions. You’ll be responsible for shaping the end-to-end user experience - from roadmap and experimentation to overseeing technical architecture and platform delivery.

We’re seeking someone with deep knowledge of the UK personal finance space, a strong product mindset, and experience scaling early-stage teams and platforms. You’ll work closely with the CEO to set strategic direction and deliver measurable customer impact.

Key Responsibilities

Product Leadership

• Define and evolve our product vision and roadmap, balancing customer needs with commercial goals
• Champion inclusive, evidence-based design and continuous iteration
• Drive product-led growth by launching impactful features and optimising engagement
• Collaborate cross-functionally to deliver value across user journeys

Technology Strategy

• Oversee architecture decisions, technical delivery, and vendor integrations (e.g. Open Banking, benefits APIs)
• Ensure the platform is scalable, secure, and cost-efficient
• Maintain best practices in documentation, testing, and deployment

Data & Insights

• Lead user research initiatives - from surveys to interviews
• Use Open Banking and internal data to deliver personalisation and predictive support
• Ensure compliance with key standards (e.g. GDPR, ISO 27001, Consumer Duty)

Team & Culture

• Lead and develop a high-performing team across product and engineering
• Foster a culture of experimentation, accountability, and impact
• Represent the product and technology function with internal and external stakeholders

About You

You’ll thrive in this role if you:

• Have experience as a (technical) Head of Product, CPO, or similar role in a FinTech
• Have deep understanding of the UK personal finance ecosystem - e.g. credit, budgeting, Open Banking, switching, subscriptions
• Are confident leading teams across product, engineering, and design
• Have hands-on product design skills (e.g. wireframes, user flows)
• Have experience building 0→1 and 1→n products with proven results
• Can balance user needs, business objectives, and technical trade-offs
• Communicate clearly and collaborate effectively with cross-functional teams
• Are mission-driven, humble, and excited by early-stage challenges
• Have entrepreneurial ambitions

We actively encourage applications from people of all backgrounds, including those who are underrepresented in tech and financial services. If you’re not sure you meet every requirement* but are excited by our mission, we’d still love to hear from you.

Why Join SuperFi

• Join an early stage purpose-led, award-winning FinTech tackling financial vulnerability
• Be part of a small, collaborative team where your ideas directly shape the future
• £50,000–£65,000 salary + meaningful equity
• Flexible working arrangements and a culture of trust and autonomy
• Backed by top impact VCs

*Please note:

• Applicants must have FinTech experience and be based in the UK with the right to work, due to the nature of our regulatory and customer context.
• We are not working with recruiters or agencies for this role.