Outbound Specialist (Email + Linkedin)
Twirl
London, UK
Posted on Jun 5, 2026
Outbound Specialist (Email + Linkedin)
Job Title: Cold Outbound Specialist
Company: Twirl
Position Type: Contract or part-time
Location: Hybrid (London) or remote
Starting Date: June/July 2026
Compensation: Fixed or contract/hourly (flexible)
💡 Job Summary:
We’re looking for an Outbound Specialist to own and scale our outbound lead generation engine across email and LinkedIn.
You’ll be responsible for ensuring our outbound pipeline never runs dry by continuously sourcing high-quality prospects, building and optimizing outbound campaigns, testing messaging, and improving conversion rates.
This is a hands-on role for someone who enjoys both the technical side of outbound operations and the creative side of crafting messaging that gets replies.
🔑 Key Responsibilities:
Maintain a consistent flow of qualified leads into the pipeline
Ensure outbound campaigns are continuously running and optimized
Monitor lead volume and quality, balancing scale without sacrificing relevance
Identify new prospecting opportunities and target segments
Email Outbound
Own our email outbound infrastructure and campaigns (currently Instantly)
Create, launch, monitor, and optimize outbound sequences
Run A/B tests on copy, offers, subject lines, and campaign structures
Monitor deliverability and inbox placement
Optimize reply rates, positive response rates, and meeting conversion rates
LinkedIn Outbound
Own our LinkedIn outbound engine (currently HeyReach)
Build and optimize LinkedIn outreach campaigns
Test different connection request and follow-up sequences
Monitor campaign performance and engagement metrics
Identify new approaches to increase positive responses
Automation & Systems
Must be familiar with the tools below or similar:
Instantly
HeyReach
HubSpot
Airtable
Zapier
Apollo
Clay
Other scraping and enrichment tools
🌍 Work Environment:
For this specific role, there is the option to work remotely, though we’d love to have you in our London office!
We’re a strong, fun team, and working together in our cozy North Greenwich office (just 2 minutes from the station) is always more exciting. Expect daily coffee runs, a comfy workstation, and the best colleagues to collaborate with.
🫴 Perks (Full-time only):
A Thrilling Work Environment: Be part of one of the most exciting creative industries right now. While we’re a startup, we pride ourselves on professionalism and have worked hard to become a thought leader in the UGC space. It’s an absolutely thrilling ride to be part of a hard-working, FUN team (it will never get boring—in the best way).
Work with the Coolest Brands: Build relationships with key decision-makers and marketers in the consumer brand space—and enjoy the perks of receiving their awesome products at our office!
Gym Membership: A body that moves thinks faster—we’ve got your fitness covered.
Free Tech: We’ll equip you with the tools you need to do your best work.
Free Healthy Breakfast + Lunch: When you’re in the office, we’ll cover your lunch from Fuelhub and breakfast snacks.
Monthly Wellness Allowance: Treat yourself to something that genuinely supports your mental or physical wellbeing (think massages, therapy, gym classes, supplements, a new yoga studio, or anything that helps you feel balanced, strong and clear-headed).
Unlimited Holidays: Unlimited time off, as long as you get sh*t done!
Cool Workspace: A cozy office in North Greenwich, complete with daily coffee runs, a comfy setup, and amazing colleagues.
We can sponsor visas!
💡
Interested? Apply today!
We’d love to hear from you. Please submit a 60-second intro video via Loom along with your LinkedIn profile—that’s all we need for now! 👉 Apply here! 👈
Shortlisted candidates are invited to an initial interview with our founder. After that, candidates will be contacted for the next steps, which involves a home-task and follow-up interview.
Twirl is an equal opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.